Definitions of Collection Management

I chose to compare the guidance provided by SCIS as to what a collection management policy might include, with ALIA and with the University of Queensland collection management policy and principles. SCIS suggests that a policy should; “reflect needs of the users, support and enrich the curriculum, encourage and develop a love of reading, [and] be accessible to the school community” (2013, para. 8). ALIA (2016) provides a similar framework; however, it does not make mention of reading for pleasure. Instead, ALIA focuses on the needs of the learners in terms of the curriculum. The University of Queensland (2017) have developed a specific policy and guiding principles for their collection management. As well as the considerations previously listed, the University of Queensland also includes specific clauses relating to duplication of resources, consultation with the learning community, provisions relating to budget and a specific policy for digital resources. The similarities throughout the three definitions, or sets of activities, include; access, balance, the needs of the clientele.

 

Definitions as stated in sources:

ALIA

“A school library is a physical and digital learning space where research, reading, inquiry, critical thinking, imagination and creativity are made possible by access to an organised collection of resources. The teacher librarian has expertise in the selection, organisation and deselection of high quality and diverse resources: print and digital.”

· “Physical and digital access to the library should be readily available to all learners

· collections should be balanced with print and digital resources that are diverse and informed by learning and teaching requirements

· teacher librarians use their background in teaching and library management to ensure that the collection meets the needs of the learners”(ALIA, 2016).

 

SCIS

“Collection development

Stocktaking and weeding come firmly under the umbrella of collection management and development, which is formalised in a collection development policy. Every library has a collection development policy, even if it is only in the head of one person. Ideally every school library should have a written policy. This may include:

· purpose of the collection

· type of material in the collection

· selection criteria and processes

· budgeting policy

· weeding criteria

· stocktaking processes

· procedures for dealing with controversial material.

Whether formally written in a policy, or informally ‘understood’ by the person responsible for the library, it is most important to be very clear on what the purpose of the school library collection is. A purpose statement in a school library collection development policy usually includes phrases like:

· reflect needs of the users

· support and enrich the curriculum

· encourage and develop a love of reading

· be accessible to the school community” (SCIS, 2013).

 

UQ

“Collection management at UQ Library is guided by a number of stated principles and seeks to support the teaching, learning and research needs of the University. Clients and library staff cooperate in the selection of materials with the aim of maintaining a balance between subscriptions and monographs and between research needs and teaching and learning requirements. The Library has an ePreferred Collection Management Policy.

We acknowledge that electronic formats are not suited to all subject areas, nor are they appropriate for all clients, at all times. As such, the Library continues to purchase materials in print.”

“General Principles

1. Selected resources will support UQ’s current teaching, learning and research needs

2. An appropriate balance between teaching and learning requirements, and research needs will be maintained. Where possible, the Library will supplement expenditure on its collections with funds provided from research infrastructure, bequests and endowments, as well as other income

3. The Library has an e-preferred collection management policy. It acquires resources in electronic format, where possible

4. Where possible, the Library’s expenditure on its collections will be no less than 45% of the Library’s recurrent budget

5. A balance will be maintained between the acquisition of subscriptions and monographs

6. Consultation with UQ’s research and teaching community will determine the levels of collecting for each disciplinary area, primarily in relation to need

7. In general, resources purchased or otherwise obtained by the Library will be housed in the Library’s collections. Exceptions include electronic resources only available via suppliers’ servers, datasets, standards, and document delivery

8. The Library will avoid unnecessary duplication of resources

9. The Library’s collections will be supplemented by providing University students and staff with access to document delivery services for academic purposes

10. Given the finite space for physical collections in its on-site libraries, the Library will move significant but lesser-used material to its warehouse. This material will be available on demand. If duplicated by an online equivalent, the print will be discarded

11. The level of collecting and the effectiveness of the collections will be regularly assessed” (UQ, 2017).

 

References

Australian Library and Information Association. (2016). ALIA-ASLA policy on school library resource provision. Retrieved from https://www.alia.org.au/about-alia/policies-standards-and-guidelines/alia-asla-policy-school-library-resource-provision

University of Queensland. (2017). Collection management policy. Retrieved from https://web.library.uq.edu.au/node/1748/#Principles

Schools Catalogue Information Service. (2013). Secret library business. Retrieved from http://www2.curriculum.edu.au/scis/connections/issue_62/secret_library_business.html

 

[Forum Reflection: Module 1.2]

The impacts of trends in digital publishing 

Trends in digital publishing undoubtedly have an impact on school libraries and their collections in terms of the access and acquisition of resources. Changes in the digital landscape have driven changes to traditional modes of reading and accessing materials and how those materials are marketed to consumers. Shatzkin specifically points out these changes over time; evolving from the power of a vast and plentiful selection in physical book stores to the power of increased access to once out of stock books now available online; almost as if a secret club or entry into a world once inaccessible, which is an enticing proposition to many (2016). Shatzkin was referring to the rise of Amazon and the collapse of Boarders, which had a long lasting impact on the way in which books are distributed (2016). Books, both physical and digital, can now be acquired through a vast array of algorithms and new influences and influencers. Not only do the “Four Horsemen” (Galloway, 2015) drive online sales, so do modern influencers on social media such as Instagram and Twitter. An example of the power of an online influencer, though not related to books, is the reported loss of $1.3 billion dollars suffered by Snapchat in response to a tweet from  Kylie Jenner showing her ambivalence toward the app’s update (Shen, 2018). While other factors may also have been at play here, it does highlight the power of online profiles in the consumption of products. This, too, has an impact on the way school libraries identify and select resources, as library users may be desiring a particular resource due to an online review, recommendation and/or hype.  

Algorithms and Search Engine Optimization also influence how school libraries identify, select and acquire resources, as they dictate or skew what is found when searching online and online marketing influences decide where and how the resources are purchased (Shatzkin, 2015). With the increase of self-publishing and digital publishing, the “digital advantage” publishers and authors once saw (as Shatzkin alluded to with the birth of Amazon [2016]) is diminishing as the market is crowded (Ruscello, 2017). This can make collection development for school libraries arduous, as locating the most effective resources to support teaching and learning needs requires more sifting than before. On the other hand, the “Four Horsemen” (Galloway, 2015) have intentional marketing strategies to direct consumers to specific resources, which narrow search results. Google’s algorithm updates have consistently responded to consumer satisfaction; thus, the updates have optimised the consumer search experience by increasing the quality of the search results and introducing search entities, which auto-fill search terms and direct users down a variety of digital paths (Carson, 2016). Additionally, the online presence of authors and their profiles does influence the occurrence of their books in search results (Shatzkin, 2016). Ultimately, libraries are at the mercy of budgets; therefore, price point will impact the selection of certain resources. As Shatzkin explains, where a consumer buys a product is not necessarily where they made the decision to buy it; something he refers to as “the fallacy of last click attribution” (2016, para. 21). The ability to easily compare prices online using search engines such as Google, perhaps allows libraries to acquire more resources at a cheaper, more competitive price than before. 

A variety of technological trends can affect school libraries and their collections. Libraries need to respond to the reading and research preferences of their clientele. Staff and students want easily accessible, reading level appropriate material to meet their teaching and learning needs. In this sense, libraries are able to strike a balance between material presented digitally and material presented in hard copy form. Thus far, it can be seen that the trends presented by Shatzkin (2015 and 2016) may have a positive influence over resourcing these needs but increased access to resources also requires caution in identifying and selecting effectives resources. The digital landscape requires careful evaluation of resources to sift through the plethora of options to find what is most useful in meeting the needs of library users. Overall, online reviews, heightened use of algorithms and competitive prices change how users source products (both digital and physical) and impact how library collections are developed at the identification, selection and acquisition levels; therefore, evaluation of resources is paramount. 

  

References 

Carson, J. (2016, February 4). SEO and psychology: The behavior of the online consumer. The Make Good. Retrieved from http://www.the-makegood.com/2016/02/04/seo-and-psychology-the-behavior-of-the-online-consumer/ 

 

Galloway, S. [DLDconference]. (2015, January 20). The four horsemen: Amazon/Apple/Facebook & Google – who wins/loses (Scott Galloway, L2 Inc.)|DLD15 [Video file]. Retrieved from https://www.youtube.com/watch?v=XCvwCcEP74Q  

 

Ruscello, J. (2017, December 22). 15 self-publishing trends to watch in 2018 [Blog post]. Retrieved from http://www.blurb.com/blog/self-publishing-trends-2018/ 

 

Shatzkin, M. (2016). Book publishing lives in an environment shaped by larger forces and always has. The Shatzkin Files. Retrieved from http://www.idealog.com/blog/book-publishing-lives-in-an-environment-shaped-by-larger-forces-and-always-has/ 

 

Shatzkin, M. (2015). Big focus at DBW 2016 on the tech companies that are shaping the world the book business has to live in. The Shatzkin Files. Retrieved from https://www.idealog.com/blog/big-focus-at-dbw-2016-on-the-tech-companies-that-are-shaping-the-world-the-book-business-has-to-live-in/ 

 

Shen, L. (2018, February 22). Why Kylie Jenner may be to blame for Snap’s recent $1 billion loss in value. Fortune. Retrieved from http://fortune.com/2018/02/22/kylie-jenner-snapchat-snap-value-stock/  

 

[Forum Reflection: Module 1.1]