The tool directing the user is referring to Artificial Intelligence or AI. Search engines online begin to create a profile of our individual search habits online. An example I’ve noticed is ads for accommodation in Paris popping up after my teenage daughter was planning her dream trip to Paris for fun.
The following article from the Guardian by Charles Arthur.(2015) describes the positive uses of AI.
The best use for AI would be to help decisions about how to tackle some of the world’s biggest problems such as lack of access to clean water, inequality of access to food and finance, and stock market risks.
Arguments for and against the extensive use of AI appear in the media on occasions however it’s difficult to take a side because I have such a limited understanding of AI.
I suspect we don’t think about embedded technology very much at all. I suppose I ignore it as long as I am still able to google search to my heart’s content. It’s a bit like knowing it’s included and necessary such as of the terms and conditions of any contract.
GDJ / Pixabay
Reference
Retrieved from https://www.theguardian.com/technology/2015/jun/09/deepmind-artificial-intelligence-tool-humans-control
