Following the reading of several articles and websites, [including Toor, Weisberg & Walter, (2010); Kachel, DelGuidice, & Luna, in Levitov, (2012); SirsiDynix, (2016); Smith (2013); Bonanno & Moore (2009); ASLA (2019); and ALIA National (2014)] it is time to lift our game in advocating for school libraries in Australia.
This is an area that was briefly covered in the ‘Introduction to Teacher Librarianship’ course, where I found a book chapter that details several marketing roles that teacher librarians should / could utilise: Chapter 9 ‘Why a marketing background is a good fit for the library profession’ by Beth Canzoneri in Lowe-Wincentsen, D. (2014).
Thus, I’ve created a short GoogleDoc survey to help ensure any library in which I’m employed is adequately advocating for the library amongst all avenues and facilities available. (See also the menu link to the left of this blog).
NOTE: This is a very simple idea for managing what is a very complex area, linked to the school / library strategic plan, mission, vision and values, (about which I’ve gone into more detail in other blog posts).
In the future I’d like to use the resources below to help create a marketing strategy for my library…
References
ALIA National. (2014, January 6). Promoting your school library [Video file]. Retrieved from https://youtu.be/Va5mo6ik2_M
Australian School Library Association (ASLA). (2019). Students need access to high quality school library services. In ASLA: Advocacy. Retrieved from https://asla.org.au/students-need-school-libraries
Bonanno, K. & Moore, R. (2009). Advocacy: Reason, responsibility and rhetoric. Retrieved from https://kb.com.au/content/uploads/2014/08/Keynote-Advocacy.pdf
Kachel, D., DelGuidice, M. & Luna, R. in Levitov, D. (Ed.) (2012). Activism and the school librarian – Tools for advocacy and survival [Libraries Unlimited version]. Retrieved from EBSCOhost.
Lowe-Wincentsen, D. (2014). Skills to Make a Librarian : Transferable Skills Inside and Outside the Library. Amsterdam: Chandos Publishing. Retrieved from http://search.ebscohost.com.ezproxy.csu.edu.au/login.aspx?direct=true&db=nlebk&AN=927792&site=ehost-live
SirsiDynix. (2016, October 6). Library connections video [Video file]. Retrieved from https://youtu.be/e6m1rTDiqlI
Smith, P. S. [TEDxTalks]. (2013, December 16). What to expect from libraries in the 21st century [Video file]. Retrieved from https://youtu.be/fa6ERdxyYdo
Toor, R., Weisburg, H. K., & Walter, V. A. (2010). Being indispensable : A school librarian’s guide to becoming an invaluable leader (epdf). Retrieved from https://ebookcentral.proquest.com
