Social Media in ‘Your’ Organisation – Reflection on INF506 Module 4 and Assessment 1

INF506 Module 4 Screen Shot of my laptop
Christy’s laptop screenshot of the research behind this module reflection – I’m calling this image: ‘400 words.’

OLJTask 10: Defining librarian 2.0

I don’t have an ‘organisation’…but I have the goods!

While I did read the module, I simply did not have time to read everything thoroughly and then complete this post before I submitted my first assessment. Thus, this reflection is written in support of that assessment and how I could have improved it having now read the module in detail. (As I write, I have received my assessment back and I have passed so that is a relief!)

I am not currently working in a library so that aspect of my reflection below will be based on my past experiences. It is also the reason a lot of my approaches seem too broad – I haven’t yet accomplished the level of practical experience required to narrow the roles and responsibilities of TLs down to the nitty gritty. That said, however, I recently attempted a job interview as a librarian in a local public library and they asked what I bring to the role. I floundered a little, but I said something like, I am focused on the library users, I have a positive attitude and I am flexible – very similar to the ‘customer service focus, strategic viewpoint and ability to be adaptable and resilient’ presented by Burton (2019, p.44).

So too do I have an open approach to programs that I will attempt and a modern take on what it means to be a teacher librarian in the 21st century. Chun (2018) lists some great attributes of TLs, which I believe I possess: user-driven focus – particularly for students, passionate, collaborative, innovative, risk-takers, leaders, evaluative – readily seeking and accepting feedback for growth, ever increasing their knowledge scope, and a consistent willingness to try new things. King (2018) adds ‘trend watcher’ to this list (in terms of the digital age) which I believe is most easily monitored via social media and applications like Diigo (mentioned in my assessment).

Did you thoroughly discuss web 2.0 or library 2.0?

I think the design process recommended by Bell (2018) is simple but beautiful: what’s the need, why is it a need, how can we fulfil the need? Change is necessary and the simpler the approach, the better.

In particular, the in assessment 1, I did not cover enough (or anything?) about the importance of having a change to web 2.0 minimum approach to social media in an organisation. Miller (2005) was writing about it 15 years ago, ergo, it isn’t new, by any stretch in technology terms, much less the term ‘library 2.0’, reimagining the library in a user-centred model for 21st century library services (Casey & Savistinuk, 2006). Here are three quotes that struck me particularly:

“The heart of Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services. It also attempts to reach new users and better serve current ones through improved customer-driven offerings” (Casey & Savistinuk, 2010, p.40).

“If we are not responding to the experiences our members are receiving in other cultural, learning, and retail industries, then we risk being irrelevant for our communities’ immediate and future needs” (Jane Cowell in Hoenke, 2018, p.7).

“What makes a service Library 2.0? Any service, physical or virtual that successfully reaches users, is evaluated frequently, and makes use of customer input is a Library 2.0 service” (Casey & Savistinuk, 2010, p. 42).

(Note: This user-centred or user-focussed approach has been mentioned in my blog previously and also in my second assessment on the positives and negatives for library resource genrefication, written for ETL505 Describing and Analysing Educational Resources).

Yet, despite social media’s ‘coming of age,’ I have encountered quite a bit of resistance to interactive social media in the workplace. One principal (no longer in the same role) explicitly forbade it on school grounds. Indeed, teachers were not allowed to even have their phones out at school at any time and she was very clear that we would be terminated if we were caught. The lady who ran the canteen (a seasoned local, much respected) had a Facebook (FB) page for the school canteen and kitchen garden at the school. One year, I added photos to her FB page that I’d taken while teaching in the school kitchen garden (in my role as the kitchen garden teacher, being careful to only upload those images without people in them) and one of the principal’s friends (the librarian no less, also no longer at the school) ‘reported’ it.

I remember had to sit in the principal’s office and show her what I had uploaded and who was running the FB page, proving it wasn’t myself and that I had not dared to cross her (as if I would!). It was a ridiculous situation that was only helped that the images were (and still are) lovely representations and promoted what was one of the most important programs at the school. To this day, the school and surrounding schools in the town have a very reserved approach to social media which I find ‘safe’ but at the same time quite sad.

After reading Casey & Savistinuk (2010) libraries or schools who prohibit social media (or worse, get rid of the library all together, such as a local high school recently did in my area, refusing to reimagine the space as a Library 2.0) have lost the opportunity to ‘harness collective intelligence’ of the community and limited their ability to ‘tap into users via the long tail’ – i.e. they simply provide the same services to the same groups, fearing and avoiding change, without considering that they could allow users to anonymously comment or offer feedback on the collection or services and grow.

Did you mention privilege?

School administrators who refuse to partake in social media, omit a ‘tech savvy’ portion of society (Williams, 2018) who use social media as their primary method of communicating with the library or school – generally speaking, those who simply find it easier to use (not to mention those who are from lower socio-economic status (SES) who are traumatised or marginalised, or who have limited access to academia or literacy levels). This is supported by Admon, Kaul, Cribbs, Guzman, Jimenez, & Richards (2020, p.500) who point out that social media creates “an open forum by disrupting the boundaries of geography, position, institution, and hierarchy.” (And, although I’m not sure that I’m ready to run a ‘Twitter chat’ session for an organisation myself, as recommended by Admon et al. (2020), I appreciate their recommendations and will refer to them should a Twitter chat be warranted in future).

Certainly, having lived in Broken Hill for 6 years, I can attest that Facebook (linked to Instagram) was the primary source of advertising used by local businesses and community services – simply for the fact that everyone was on it and it was basically free (omitting the cost of the technology and internet).

Perhaps it is well and truly time for librarians and school administrators to consider our perceptions of privilege in our user-centred approaches to the library and in our communications with society. ie. Are we avoiding social media because we want to push our academic forms of communication onto a society who will only suffer from our position of power over information? 

Did you consider access in terms of ability?

Enis (2018) points out that we cannot just have the latest most whiz-bang applications and software but we also require facilitators (e.g. teacher librarians) to help our patrons utilise and access them as required. Furthermore, something else I note about my assessment was that my proof reader had recently completed an access related course where she said that I needed to change how I mentioned the image in my assessment so that I described it for those who might be colourblind. This links to the TEDtalk mentioned in Module 4: ‘If we consider our library a user-focused library, we need to tailor access for everyone, including those who rely on social media for connections to the library or school.’

Did you point out not just ‘doing’ social media but doing it well?

While I particularly covered aligning the social media recommendations with the broader school plan. I like the ideas from Rathore (2017), as well as those from Rossmann (2019) to align the social media project with the ‘broader communication plan‘ and am curious how many school libraries and schools in general actually have a communication plan…?

I did mention doing social media ‘well’ in my assessment, but I don’t feel I supported my comments aptly, having not mentioned Rossmann’s (2019) article which goes into ‘social media optimisation’ in depth. In addition, the argument for not just ‘doing’ Library 2.0, but doing it well is made very clear in the below TED talk:

Did you mention networking between librarians?

Another item that I did not mention in my assessment are the networking links between schools (lead by the teacher librarians). Just as the networking that prohibited social media in my previous setting, so too could networking help support tentative schools in taking the plunge into library 2.0 concepts and web 2.0 social media connections (and even web 3.0 interactive applications), as recommended in Cole (2016, p.9) challenging the library’s role as a “fixed community asset…(making its scope) unfettered by static definitions.” (What was obviously lacking in that scenario was simply leadership). 

Did you discuss project management and the various means of evaluation?

I did touch on project management / change leadership in terms of the timeline and involvement of a digital learning environment leadership team in my project proposal assessment. However, I would have liked to have more formally included the ideas recommended by Allen (2017) also, including: identifying and researching user needs, identifying and researching the project’s aim(s) based on the context’s vision/mission/strategic plan and the potential impact of the project on those needs, having clear measures for success – while still accepting a margin of trial and error, consideration for the context and norms within it, discussing the types of stakeholders/project groups and the required levels of communication/input, assessing the risks, and providing a basis for future professional development and growth of the context. Furthermore, of particular interest, is the project management table by Allen (2017, p.54) that I could have used (among other great tables by Allen). I also liked the ideas from Bell (2018) which recommends the Design Thinking Toolkit for Libraries (with free downloadable toolkit) and the ‘Its Broken’ video by Seth Godin.

When it comes to the evaluation stage of the project, again,  I don’t think I fully discussed the scope required for evaluation of the recommendations in my assessment. All services, new and old, require a schedule and means for evaluation across the whole context and beyond – current staff, users, community members and those we are trying to gain via outreach (Casey & Savastinuk, 2010).

References

Admon, A. J., Kaul, V., Cribbs, S. K., Guzman, E., Jimenez, O., & Richards, J. B. (2020). Twelve tips for developing and implementing a medical education Twitter chatMedical Teacher, 42(5), 500-506. https://doi.org/10.1080/0142159X.2019.159855

Allen, B. (2017). Getting started. In The No-nonsense Guide to Project Management (pp. 49-70). Facet. doi:10.29085/9781783302055.003

Bell, S. (2018). Design thinking + user experience = better-designed libraries. Information Outlook (Online), 22(4), 4-6.

Burton, S. (2019). Future skills for the LIS professionOnline Searcher, 43(2), 42-45.

Casey, M. & Savastinuk, L. (2010, May 21). Library 2.0: Service for the next-generation libraryLibrary Journal.

Chun, T. (2018). “Brave before perfect”- A new approach for future-ready librarians. Teacher Librarian, 45(5), 35-37.

Cole, L. (2016). BiblioTech as the Re-Imagined Public Library: Where Will it Find You? Paper presented at: IFLA WLIC 2016 – Columbus, OH – Connections. Collaboration. Community in Session 213 – Metropolitan Libraries.

Enis, M. (2018). Adding Apps. Library Journal, 143(6), 24–25

Hoenke, J. (2018). A new career in a new town. Information Today Inc. 35(7).

King, D. L. (2018). Trend watching: Who and how to followLibrary Technology Reports, 54(2), 14-23.

Miller, P. (2005, October 30). Web 2.0: Building the new library. Ariadne, 45. http://www.ariadne.ac.uk/issue45/miller

Rathore, S. (2017, August 22). 7 Key steps in creating an effective social media marketing strategy. [Blog post].  https://www.socialmediatoday.com/social-business/7-key-steps-creating-effective-social-media-marketing-strategy

Rossmann, D. (2019). Communicating library values, mission, vision, and strategic plans through social mediaLibrary Leadership & Management, 33(3), 1-9. doi:10.15788/2019.08.16

Williams, M. L. (2018). The adoption of Web 2.0 technologies in academic libraries: A comparative exploration. Journal of Librarianship and Information Sciencehttps://doi.org/10.1177/0961000618788725

The New Paradigm Part 2 of 2

[ETL401 Module 4]

The New Paradigm: Let’s do both inquiry based learning and outcomes 

In the previous post, I discussed collaboration and the steps that I think might be needed to get to a point where I can collaborate with the majority of teachers.

I’ve looked at the research and looked at the *information literacy inquiry models (particularly those more suited to primary and infants classes, such as Big6 and Super3) and okay, I’m in. Where do I sign?

*References in support of Inquiry based teaching and learning:

Bonanno, K. (2015). F-10 Inquiry skills scope and sequence and F-10 core skills and tools. Eduwebinar Pty Ltd, Zillmere, Queensland. Retrieved from: https://s2.amazonaws.com/scope-sequence/Bonanno-curriculum_mapping_v1.pdf

FitzGerald, L (2015) Guided Inquiry in practice, Scan 34/4,16-27

Kuhlthau, C., Maniotes, L. & Caspari, A. (2015) GI: Learning in the 21st century, 2nd edition. Santa Barbara, California: Libraries Unlimited.

Global Education Leadership Programme (GELP, 2011). We wanted to talk about 21st Century education. Retrieved from:https://www.youtube.com/watch?v=nA1Aqp0sPQo

O’Connell, J. (2012). So you think they can learn? Scan, 31, May, 5-11

Being Part of an Information Society

Bitmoji Christy 'Knowledge is Power'

(Reflections of Introduction to Teacher Librarianship Module 2.3)

Knowledge is power.  While I most definitely believe that I will become a librarian at some point I will always be a teacher and this amalgamation of ‘teacher librarian’ means that I am a facilitator of education. This is a key component of my teaching philosophy.

I am most disturbed by the concept of inequality and injustice and as such, I am uncomfortable with the idea that information is, as discussed by WebFinance, 2016, in Module 2.3:

“the (1) pervasive influence of IT on home, work, and recreational aspects of the individuals daily routine, (2) stratification into new classes those who are information-rich and those who are information-poor, (3) loosening of the nation state’s hold on the lives of individuals and the rise of highly sophisticated criminals who can steal identities and vast sums of money through information related (cyber) crime (WebFinance, 2016).”

The growth of technology in our lives has created, in some ways, more questions than answers:

  • Why is technology so pervasive? (How do I get my husband to put the phone down and look at me when I am speaking to him???)
  • What can we do to stop it from creating a new class system or intensifying the status quo? (Particularly given the first question which makes me want to go live in the Amazon and leave technology behind. And if I didn’t have technology who is to say that I would be disadvantaged? Would my life have greater quality rather than quantity?)
  • Does it really ‘loosen the nation’s hold’ on our lives? (Is it a bad thing that ‘the nation’ hasn’t got a ‘hold’ on ‘us?’ Who is it exactly that has a hold on ‘us’? Governments? Special Interest Groups? Corporations? Computers?)
  • Why does it increase the occurrence of identity and other theft? (Why are people so horrible to each other on the digital sphere?)

Proposed questions (and my answers) from Module 2.3:

“Who or what is driving technological change–Is it the inhabitants of the landscape or the technology?” 

I believe the drive for change and continued growth of technological advances has to do with the people and the pursuit of democracy (Coccia 2010) as well as the economy (mainly capitalism as noted by Schiller in Webster 2014, p. 149) and competition between countries-most notably in the ‘space race’ and the Cold War (Godwin, 2006).

I also think the need of all humans is to improve the world in which we live, even if it is a small way, is an important factor towards careers that drive change, be they careers that drive technological change or societal injustice change or both.

Ikigai Venn Diagram from AllBusinessTemplates

This need to be of value to the world is a key factor of a Japanese concept called Ikigai (Garcia & Miralles, 2017) which is a principle of life that can exist without being consciously aware that it exists.

 

Does technology itself drives the agenda (and rate of change) or is society in control? 

I hope we are still in control but I honestly could not say for certain and perhaps that, in itself, should be cause for alarm.

Should teacher librarians be considered part of the ‘Information Society’? 

As I said at the start of this post, I am (or will be soon) a teacher librarian. My skills as a teacher–as a Quality Teaching Framework trained, NESA Proficient (and maintained) Teacher is not negated by the need to ensure that information is made available to the students and school in which I teach.

My teaching philosophy may grow and change and I may be part of an information society–but one thing will always remain: Teachers are facilitators of education (more than an transmitters) of information.

References:

Coccia, Mario. (2010). Democratization is the driving force for technological and economic change. Technological Forecasting and Social Change. Retrieved from:  https://www.researchgate.net/publication/248497849_Democratization_is_the_driving_force_for_technological_and_economic_change

Garcia, H. & Miralles, F. (2017) Ikigai: The Japanese Secret to a Long and Happy Life. London: UK. Hutchinson.

Godwin, M. (2006) The Cold War and the Early Space Race. Retrieved from: https://www.history.ac.uk/ihr/Focus/cold/articles/godwin.html

Web Finance Inc. (2016). Information Society. Retrieved from Introduction to Teacher Librarianship Module 2.3:  https://interact2.csu.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_42380_1&content_id=_2633951_1&mode=view

Information and the digital age – Positives and Negatives

(Reflection of Module 2.2 Introduction to Teacher Librarianship)

Western society has easy access to information. It might not always be up to date or relevant to our individual contexts but it is available.

5 positives of the digital age:

  • It is faster than doing research using a library or non-fiction text that has been purchased.
  • Levels the playing field to some degree for economically disadvantaged communities.
  • Levels the playing field to some degree for geographically disadvantaged communities.
  • More people have a venue for having a ‘voice.’
  • Creates an avenue for collaboration that was not there previously.

4 negatives of the digital age:

  • Relies on the assumption that the entire world are having equal input when that is not true.
  • Opens the gate to misinformation (eg. propaganda) to reach a larger audience for the sake of another’s personal gain.
  • It takes a lot of time to weed out the stuff we don’t want or need to see (this having previously been done by editors and publishers or researchers in their fields). [Search engines try to help with this by programs where ‘the tool directs the user’. These algorithms try to guess what you-the user-want to see. However, this places inhuman limitations on the information that we seek and can often miss the mark. The intelligence is artificial and cannot offer clarification the way that a human can].
  • People (eg. teachers) will most often see only the good things that others (in their profession) put on the internet and not the reality.

References:

Case, D. (2006). The concept of information. In Looking for information: A survey of research on information seeking, needs and behaviour, pp. 40-65 (Chapter 3). 2nd ed. Burlingham: Emerald Group Publishing Ltd. ebook, CSU Library.

Floridi, L. (2007). A look into the future impact of ICT on our livesThe Information Society, 23, 59-64. CSU Library.

The Impact of a Digital Landscape on School Library Collections

[ETL503 Module 1 Reflection]

QUESTION: In today’s world of digital content and Internet accessible information, are books (and the libraries that hold them) still necessary?

Libraries versus the Internet

We simply have to stop and take a look at the people around us to notice we live in a digital age. Have you ever been in an office when the Internet goes down? People wonder around like zombies, having cups of tea or coffee that they don’t want, sparking inane conversations and shuffling papers that have sat in a pile for months untouched, in favour of working online.

However, when it comes to reading for pleasure, obtain metacognition or study for a degree, which resource is more preferred – a library and written text or the Internet?

According to research by Naomi S. Baron (Schaub, 2016) 92% of College Students prefer paper resources, saying that paper resources offer fewer distractions, less headaches and eyestrain, a pleasant smell and a sense of resolution at the end of every page.

Furthermore, a Teen Reading study funded by Deakin and Murdoch Universities in Australia (Copyright, 2017) found that most teens prefer (fiction) print books because of the sensory benefits such as the feel of the pages, the smell of books and the way books look when presented on a shelf or display. They also said they thought books were better priced, had an ease of access, required very little digital skill and were not limited by technology access or Wi-Fi connectivity.

Book Publishing Today – Using your eyes versus using your ears

The following is a quote from my Forum post (Roe, 2019),

“Shatzkin (2016) discusses the history of book publishing and I used to work in a small bookstore in the 1990’s called WaldenBooks (owned by the Walden company mentioned by Shatzkin). I remember that Borders in my town, which was this giant bookstore, bought it out but that I felt it was pretty but overwhelming in size. The staff did not have a connection to the books, rather a connection to the cash register in the centre. Specialist staff were employed to assist customers in their searches.”

It had so many levels and so many books! The human element was vastly underwhelming. I went in one day to see a friend who had transferred over to Borders after the takeover. She was an interesting lady with a very kind heart. Let’s call her M. She lived with her mother and seemed happy at Borders, with better pay, and more support. I sometimes got letters from her from her travels as a park ranger in Alaska (her ‘other job.’) I did tell you she was interesting!

At Waldenbooks M had spent most of her time unpacking boxes of books received from publishers and acquisition them into the floor stock. She’d load these books onto shelves and I’d have the joyous task of shelving them into the stacks for customers in between running the cash register or finding special orders and contacting customers to let them know their books had arrived.

Once she had gotten the books out of the storeroom and the boxes cut up and put outside, she could sit and read in the back room to her heart’s content, unless our crazy boss made her come out and run the desk, which she hated.

With the closure of Borders, where did M go I wonder? Is she working for Barnes and Noble now? Did her mother die and leave her the house? Is she alone? What is the human cost of e-books?

Note to self: Find M!

As I said in my 2019 forum post: “Referring back to Shatzkin (2016), it is interesting how the internet has changed the purchasing of books, in terms of how to stock a school collection. In the past someone go down to the bookstore and get the newest books. Now, I suppose, they all have to be ordered over the Internet through, as Shatzkin calls them, ‘the 4 horsemen.’”

(Furthermore, I continued to write in the Roe 2019 forum post)

“Shatzkin (2018) discusses audio books or ‘books to be heard.’ I don’t like audio books because I am a visual learner and words that are only spoken are often distracting for me. I get lost in my own thoughts and suddenly ‘wake up’ to the fact that several minutes have passed and I was not listening. I know there are students out there with auditory processing disabilities and students who benefit from things being read out loud. I think therefore the resources need to have a balance and be stocked based on the requirements of the people that will be using them. This is much like the recent research that says students learn better from written notes versus digital notes, which is discussed on National Public Radio with James Doubek (2016).”

Similarly, I recently purchased an online text only because that was the only way I could access it and it took me a very long time to get through it even though it was not an audio text. I didn’t feel like I needed to really read all of the content, like I only needed to skim it—much like we do every day on the Internet. In a school context, surely what the students are reading needs to be carefully perused and thought over so that they have a better grasp of the knowledge provided in the text?

ANSWER: In today’s world of digital content and Internet accessible information,  books (and the libraries that hold them) are not only necessary, they are vital.

The below is a great website group for supporting quality school libraries that was pointed out to me via the CSU Masters Of Education Teacher Librarian course ETL503 Resourcing the Curriculum, Module 1: https://studentsneedschoollibraries.org.au/

References:

Copyright Agency. (2017, February 28). Most teens prefer print books[Blog post]. Retrieved from https://www.copyright.com.au/2017/02/teens-prefer-print-books/

Doubek, J. (2016). Attention Students: put your laptops away. National Public Radio(US). Retrieved from https://www.npr.org/2016/04/17/474525392/attention-students-put-your-laptops-away

Roe, C. (2019, March 9) Thoughts regarding Shatzkin (2016 & 2018) [Online Forum comment]. Message posted to: https://interact2.csu.edu.au/webapps/discussionboard/do/message?action=list_messages&course_id=_42383_1&nav=discussion_board_entry&conf_id=_78886_1&forum_id=_147529_1&message_id=_2158012_1

Schaub, M. (2016). 92% of college students prefer print books to e-books, study findsLos Angeles Times. Retrieved from http://www.latimes.com/books/jacketcopy/la-et-jc-92-percent-college-students-prefer-paper-over-pixels-20160208-story.html

Shatzkin, M. (2016).  Book publishing lives in an environment shaped by larger forces and always hasThe Shatzkin Files.Retrieved from http://www.idealog.com/blog/book-publishing-lives-in-an-environment-shaped-by-larger-forces-and-always-has

Shatzkin, M. (2018) Words-to-be-read are losing ground to words-to-be-heard.  The Shatzkin Files. Retrieved from https://www.idealog.com/blog/words-to-be-read-are-losing-ground-to-words-to-be-heard-a-new-stage-of-digital-content-evolution/

Students need school libraries, (2018). Retrieved from https://studentsneedschoollibraries.org.au/

USC Marshall. (2019). 4 Reasons School Libraries Are Still Essential. Library and Information Science Online Degree Programs. Retrieved from https://librarysciencedegree.usc.edu/4-reasons-school-libraries-are-still-essential/

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