OLJ Task 4: Twitter feeds

National Library of NZ

The National Library of New Zealand has quite an active feed, posting regularly a number of times most days. They post quite a variety of things from highlighting content that they offer within their collection, retweeting interesting things that are happening in libraries around the country, current news, New Zealand publishers…really anything that has to do literature, books and learning within New Zealand. The thing I like most about their feed is when they are highlighting their collection, they are posting about images they have. These are such a great thing to post about because it is giving people a snapshot into what life was like in the past. They post such diverse pictures like Swimming pool, Oasis Motel, Taupo, which depicts a summer in the 60s. But then they also post a watercolour image that was painted roughly around 1840 when an artist travelled to Ngamotu (New Plymouth).

Swimming pool https://natlib.govt.nz/records/23254325

Ngamotu (New Plymouth) https://natlib.govt.nz/records/23173901

What I also like about the NLNZ is that they retweet things that people will want to read and know about. They recently retweeted a tweet that provided a list of great new books that you can read over summer. Making this information available is so helpful to really any person that is looking at their feed because it gives people another tool to consult when they need something to read. But then they also are retweeting posts from clients of the library that mention them commending them on their new interlibrary loans process.

Their target audience is really anyone in New Zealand. They are providing information that anyone can use or be interested in, but I think their main goal is providing an online community around the library.

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    This analysis of the National Library of New Zealand’s Twitter feed showcases how effectively they engage their audience by sharing a rich variety of content. Their commitment to posting regularly about their collections, current literature, and significant cultural events helps create a vibrant online community centered around books and learning. The inclusion of historical images offers a fascinating glimpse into the past, making their posts not only informative but also visually appealing. Highlighting diverse content, like snapshots from the 1960s and early 1840s artworks, invites followers to connect with New Zealand’s cultural heritage in a meaningful way.

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