Nov
2018
OLJ Task 2: What is Web 2.0?
It’s hard to think that even just 10 years ago we had no clue as to how much of an impact social media would have on the world. Web 2.0 surly has dug its feet in and adapted to its surroundings making its home in most aspects of life. When looking through the 2018 Digital Report for Australia, it is staggering to see how many people have access to a smart phone and have active social media accounts. Out of the population at the beginning of the year, 19.16 million people across Australia have a smart phone and 69% of the total population have an active social media account (Despinola, 2018, slide 18). This really shows just how social and active we are as a whole and how we have adapted to having this part of our lives literally in the palm of our hands. With this much interaction happening online it is silly for business and organisation to not want some of that exposure to their clients or potential clients.
Knowing from experience from just this weekend I visited the new ICC in Darling Harbour. Through Facebook my Aunty “checked in” to the event and within half an hour of her doing so she was asked to rate her experience. This is a way that these social networking sites are impacting businesses and venues. Everything must be transparent because if someone doesn’t have a good time, they can immediately go post about it. These reviews can be such a vital thing because ultimately people are looking to see what others think about it, what was good and what wasn’t. Having a strong presence across these different platforms only makes the businesses seem more appealing and reliable. Its strange to think we now live in a world where these things need to be taken into consideration, but alas it is something that everyone must think off.
Reference
DESPINOLA, C. (2018). 2018 Digital report – Australia. In We Are Social. Retrieved from https://wearesocial.com/au/blog/2018/02/2018-digital-report-australia
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