Reading the article by Floridi was a step back in time. I grew up in the time when internet was just starting and the phones were the size of a brick. Reading his predictions for the future was quite strange. Floridi had a good understanding how the digital landscape would evolve and change. And has it changed!!! 

We now live in the society where Facebook knows your interests and gives you ads to persuade you to buy something you didn’t realised you needed.  Where your fridge can order food for you online when you run out of milk or bread. The division between online and offline is slowly crumbling. My children will grow up in a world getting more digitalised and their children will know only a digital world.