Tag Archives: #Education

INF506 – Reflection: Social Networking and Me

Why select Social Networking for Information Professionals?

As a practicing Technologies and Information Leader in a school, I elected to complete INF506 with the intent to further develop my knowledge and confidence with for implementing social media platforms to support the school.

For years, I have known that the use of social networks is inevitable for schools and that more people, young and old, are accessing these sites as part of their everyday life as research shows that ninety-nine percent of Australian 15 to 17-year-olds regularly access the Internet for personal use (Australian Bureau of Statistics [ABS], 2014) and 87% use social networking sites (SNS) on a daily basis (A. Mitchell, Patrick, Heywood, Blackman, & Pitts, 2014).

Why is it Relevant?

Social networking remains a highly relevant topic that directly impacts everyday processes and function in my workplace. It made sense that we needed to implement the use of social networking sites into our school.

Previously, when I raised the taboo topic of ‘social media’ with other members of leadership and school staff, I was met with resistance towards implementing such a space for our school. The last time this was attempted it resulted in the online bullying of school staff. Today’s pitfall of technology has enabled a myriad of people to partake in voicing their opinions in a whole new* way…referred to as “Keyboard Warriors” and “flexing their Facebook muscles” (Eitner, 2018) For many years, I accepted this resistance as a gospel answer and not delved any further into introducing social networking into the school.

Professionally Moving and Changing –

Through completing the INF506 course content, it became evident to me that the “platform society” … refers to a profound dispute about private gain versus public benefit in a society where most interactions are carried now out via the Internet. (Van Dijck, Poell & De Waal, 2018)

INF506 has assisted to develop my knowledge and confidence in order to form a 2 tiered approach where social media is concerned for our school. This will include Student Education and School Based implementation.

I presented an implementation plan to the principal for the proposed Facebook page which was completed as the Social Community Project Report. Consideration of potential issues were addressed in the report, inclusive of an implementation plan and considerations for risk mitigation.

Through leadership, a shared vision and by providing technical and pedagogical support to staff, I have been able to revisit the idea of the use of a Facebook page, as schools can now rely on improvements made by traditional social media companies to reduce risk and improve functionality and services (e.g., Facebook, Chowdry 2018) The principal and leadership team have since approved the implementation of this space and it has become a responsibility for the Digital Technologies Team.

INF506 course materials and other articles, has demonstrated that there is a pressing need for the development of curriculum content around social networking safety and online etiquette. Explicitly teaching the management of individual social media presence is imperative for our students along with educating staff around this topic. I entered this course with the intent to implement a social media page, however my beliefs have further developed to consider students in order to equip them with the tools to successfully navigate the online networking world.

Teaching Individual Users to Consider Their Digital Shadow

 

Impactful Learning for a Digital Professional – Challenges & Opportunities

The learning from INF506 has made a direct impact toward the opportunity for the implementation of a Facebook page for the school. Studies have found that teachers having an ‘openness to change’ are more likely to experiment and integrate digital practices (Baylor & Richie, 2002). This notion coupled with the timing of the implementation of the ‘Remote Learning Program’ due to Covid-19 has allowed me to overcome one of the largest challenges of staff resistance which has provided a stumbling block in the past.

When introducing a social media page and a new website at the school during this time, I was met with resistance around personal privacy and the effect that such a space would have on an individual’s personal life and workload.  I was able to address this through the preparation and research I had conducted during the development of the Social Community Project Report. A culture of change means that teachers can work towards change and feel they are able to experiment with new tools, approaches and teaching strategies without punishment (Little, 1982).

Through careful planning, consideration for reducing risks, clear communication and developing trust, I was able to assist staff to see the potential and opportunities for our school to enter the social networking world.

Rathore, S. (2017)

In closing, taking the time to investigate Social Networking for organisations has definitely been a timely and relevant topic of learning for my professional life, I feel confident to navigate the complexities of social networking implementation. Despite the overwhelming content and considerations, I am a believer that social media, if used correctly, can enhance businesses, organisations and my own personal life.

825 words

References

Australian Bureau of Statistics. (2016). 8146.0—Household use of information technology, Australia, 2014-15. Retrieved from http://www.abs.gov.au/ausstats/abs@.nsf/mf/8146.0

Baylor, A. L., & Ritchie, D. (2002). What factors facilitate teacher skill, teacher moral, and perceived student learning in technology-using classrooms? Computers & Education, 39, 395–414. doi:10.1016/S0360-1315(02)00075-1

Chowdry, A., (2018). Facebook launches ads in marketplace. Retrieved from  https://tinyurl.com/y8kf5g4t.

Eitner, J (2018) Keyboard Warriors and Social Media Muscles in Schools Retrieved from https://www.bamradionetwork.com/keyboard-warriors-and-social-media-muscles-in-schools/

Little, J. W. (1982). Norms of collegiality and experimentation: Workplace conditions of school success. American Educational Research Journal, 19(3), 325–340. doi:10.3102/00028312019003325

Me and My Shadow: Take Control of Your Data https://myshadow.org/ accessed 27th May 2020

Mitchell, A., Patrick, K., Heywood, W., Blackman, P., Pitts, M. (2014). National survey of Australian secondary students and sexual health 2013. Retrieved from https://yeah-org-au.ezproxy.csu.edu.au/wp-content/uploads/2014/10/31631-ARCSHS_NSASSSH_FINAL-A-3.pdf

Monks, H., Barnes, A., Cross, D., & McKee, H. (2019). A qualitative exploration of electronic image sharing among young people: Navigating the issues of conformity, trust, intention, and reputation. Health Education & Behavior, 46(2_suppl), 106S-113S. doi:10.1177/1090198119873921

Rathore, S. (2017, August 22). 7 Key steps in creating an effective social media marketing strategy. [Blog post]. Retrieved from https://www.socialmediatoday.com/social-business/7-key-steps-creating-effective-social-media-marketing-strategy

Xu, W., & Saxton, G. D. (2018). Does stakeholder engagement pay off on social media? A social capital perspective. Nonprofit and Voluntary Sector Quarterly, 48(1), 28-49. doi:10.1177/0899764018791267

Van Dijck, J. (2018). Introduction. In J. Van Dijck (Ed.), The Platform Society.  Retrieved from Oxford Scholarship Online.

INF506 – Evaluation: Thinking About Social Media

Social Media in the professional environment is a valuable and viable option as networking companies continue to develop the features and capabilities of their product. ‘Social media as we know it today is different than even a year ago (let alone a decade ago), and social media a year from now will likely be different than now’ (Appel et. Al 2020) the use of such spaces must be carefully considered in the education space.

Social media in organisations increases opportunities for businesses and individuals to reach audiences far beyond physical means, it allows consumers to feel connected to like minded individuals without even needing to leave the comfort of our own homes. If that is the case, then why isn’t everyone using social media? Research shows that the use of these programs have been increasingly scrutinized, raising issues such as unbalanced representations of viewpoints, audience fragmentation, and the dominance of commercial interests (Bruns & Highfield, 2016).

For many, using and accessing social media is a minefield of potentials, opportunities and risks with research stating that ‘non-profits are increasingly turning to social media as a new frontier for strategic public engagement.’ (Campbell, Lambright, & Wells, 2014). It is however important to consider the user when considering social networking in the context of education environments.

Questions raised when considering introducing social media to education environments include;

  • Whose responsibility is it to introduce young users to social media?
  • Should it be used by organisations for communication and marketing?
  • Is social media good for you?

Lampe C, TEDxUofM – Is Social Media Good For You?

Dawn of Web 2.0

The development of Web 2.0 changed the potential and opportunities for businesses and consumers, Web 2.0. means that internet applications allow sharing and collaboration opportunities to people and help them to express themselves online (Lipika 2016). This was a gamechanger as communication could now be almost immediate, it is two way and with improved mobile technologies social networking is extremely accessible. Existing research has found audiences respond particularly well to more frequent organisational messages that include multiple forms of visual, textual, and vocal cues (Ramanadhan, Mendez, Rao, & Viswanath, 2013).

Social Networking Tools and Platforms

Today, there is a social networking tool or platform for every purpose, and with the speed in which this space moves and develops, if it has not yet been designed has is most probably already been conceptualised and  soon to be released. Networking tools such as Facebook, Twitter and Instagram provide cost effective and time efficient platforms that reach target audiences. Businesses can use social media as a “listening post” to gain critical knowledge of their community (Lovejoy, Waters, & Saxton, 2012).

With increased exposure to social media, the role of Social Media policies for educational organisations has become necessary in order to mitigate risks associated for users and organisations and to prevent the misuse of private information and images. Implementation plans, risk assessments and privacy permissions must be implemented in order to protect all stakeholders.

For schools, social media is a topic that provides many challenges for educators where young people are actively engaged in online platforms, with over 50% of the world population being under 30 years of age (Monks et. al 2019), educators must face the challenge of upskilling our young people to be safe online in order to avoid negative online experiences. Research demonstrates that image sharing has also become a key means by which young people engage in sexuality behaviours…and engaging in sexually explicit interactions (Cooper, Quayle, Jonsson, & Svedin, 2016).

Despite the challenges and issues raised by social networking, there are many benefits and opportunities that arise from the connected, digital world. For example, Social Media allows individuals to offer products or services “directly” without having to rely on “offline” intermediaries. (Van Dijck, Poell & De Waal, 2018) and for individuals it provides the ability to foster a “community” that is built less on geographic boundaries than on a sense of belonging (Phillips et al., 2016).

New in the Toolbox – Future Plans

It is exciting that social networking companies have been developing, moving and growing in order to meet consumer demand and needs. Social media now represents a new medium for stakeholder relationship building, offering a relatively low-cost option for interactive two-way communication with large and geographically dispersed audiences (Campbell et al., 2014) Armed with consolidated understanding, a clear implementation plan and staff support, we can now move forward into a networked 2.0 digital world.

Implementation of explicit teaching for appropriate social media use and safe online image sharing is an important component of the digital curriculum for educators, as through online image sharing, young people can establish and maintain friendships, remain in contact with family members, and seek social support (Lenhart, Smith, & Anderson, 2015). The challenge for digital professionals now is to filter through all the available programs and platforms in order to find the most relevant tools for my organisation needs.

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References

Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79-95. Doi:10.1007/s11747-019-00695-1

Bruns, A., Highfield, T. (2016). Is Habermas on Twitter? Social media and the public sphere. In Bruns, A., Enli, G., Skogerbo, E., Larsson, A., Christensen, C. (Eds.), The Routledge companion to social media and politics (pp. 56-72). Abingdon, UK: Routledge.

Campbell, D., Lambright, K., Wells, C. (2014). Looking for friends, fans, and followers? Social media use in public and nonprofit human services. Public Administration Review, 74, 655-663.

Cooper, K., Quayle, E., Jonsson, L., Svedin, C. G. (2016). Adolescents and self-taken sexual images: A review of the literature. Computers in Human Behavior, 55, 706-716. Doi:10.1016/j.chb.2015.10.003

Facebook www.facebook.com

Instagram www.instagram.com

Lampe C, TEDxUofM Is social media good for you? Retrieved from https://www.youtube.com/watch?v=po01VlNvCcQ

Lenhart, A., Smith, A., Anderson, M. (2015). Teens, technology and romantic relationships. Pew Research Center, 1-77. Doi:10.1016/j.chb.2015.07.016

Monks, H., Barnes, A., Cross, D., & McKee, H. (2019). A qualitative exploration of electronic image sharing among young people: Navigating the issues of conformity, trust, intention, and reputation. Health Education & Behavior, 46(2_suppl), 106S-113S. doi:10.1177/1090198119873921

Phillips, S., Bird, I., Carlton, L., Rose, L. (2016). Knowledge as leadership, belonging as community: How Canadian community foundations are using vital signs for social change. The Foundation Review, 8, Article 8. Retrieved from http://scholarworks.gvsu.edu/tfr/vol8/iss3/8

Ramanadhan, S., Mendez, S. R., Rao, M., Viswanath, K. (2013). Social media use by community-based organizations conducting health promotion: A content analysis. BMC Public Health, 13, Article 1129.

Twitter www.twitter.com

Van Dijck, J. (2018). Introduction. In J. Van Dijck (Ed.), The Platform Society.  Retrieved from Oxford Scholarship Online.

Xu, W., & Saxton, G. D. (2018). Does stakeholder engagement pay off on social media? A social capital perspective. Nonprofit and Voluntary Sector Quarterly, 48(1), 28-49. doi:10.1177/0899764018791267

INF506 – Social Networking for Professionals (AT1)

What is social networking?

As an educator in Digital Technologies, I have found the definition of social networking a difficult term to define. ‘Social Networking’ has rapidly evolved since before the turn of the century and could include social sites, social networks, social media and crosses over into news and information dissemination.

As digital innovators continue to develop technology platforms, social digital networks have been created and formed with the intent to share, collaborate and gather information about any given topic or ‘feed’.

When researching ‘Social Networking’ I was able to determine a few different definitions.

Wikipedia’s definition of social networking –

A social networking service (also social networking site or social media) is an online platform which people use to build social networks or social relationship with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

Margaret Rouse’s definition of social networking –

Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as FacebookTwitterLinkedIn and Google+. –

Dictionary Definition of social networking –

The development of social and professional contacts; the sharing of information and services among people with a common interest.

Through web research I have formulated an initial definition of social networking that I hope can grow and develop throughout the duration of this subject.

Social networking incorporates a group of people with a common relationship such as families, groups or colleagues and provides a formal or informal collaborative communication space where discussion takes place from all participants.

Yoong Chin

The History of Social Media

So how can social networking help me professionally?

As a Digital Technologies Leading Teacher in a primary school setting, social networking can open up endless opportunities to market the school outside of our existing parent community as well as develop positive, collaborative relationships with all stakeholders within our current school community.

Personally social media is an everyday way of life for me, where I actively participate in a range of networking forums. My involvement in these social networks range from academic, professional and personal reasons and every platform has a different purpose and enhances my online experiences.

Some of these platforms that I actively use include:

  • Facebook
  • Instagram
  • Whatsapp
  • Wechat
  • Twitter
  • Snapchat
  • Pinterest
  • Linked In
  • Skype/Zoom
  • Microsoft Teams

 

What I hope to gain –

When electing to complete INF506 – Social Networking for Information Professionals as a subject in my Masters of Education degree, I expect to gain professional knowledge and develop a strong understanding of best practice for planning, developing and implementing a social network platform in a professional setting.

I would like to consolidate my confidence for implementing a social network platform in schools and develop a strong purpose or standing for why a social network platform would be valuable in my own school setting. This will be supported with readings, professional learning and collaboration with like minded professionals.

Finally, I aim to put into practice and establish a social network platform to trial at my workplace with the intent to enhance my school’s digital presence.

‘Social tools are not just about giving people a voice, but giving them a way to collaborate, contribute and connect’

John Stepper, MD Social Media and Collaboration at Deutsche Bank

References –

Bennett, S (2015, March 15). The History of Social Media. Retrieved from https://youtu.be/bi3DoRWngOs

Rose, Margaret (2020). In Techtarget Network – Social Networking. Retrieved from https://whatis.techtarget.com/definition/social-networking

Social Networking (2020). In Dictionary.com. retrieved from https://www.dictionary.com/browse/social-networking?s=t

Social Networking Service (2020). In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Social_networking_service

Welcome to Yoong’s Learning Blog!

During my Designing Learning Spaces Journey, I will use this Blog Space to share my thoughts and learning. I am excited to share learning with you all and look forward to collaborating with others in this course over the session.

I am new to the Masters of Education – Knowledge Networks and Digital Innovation and this is my fist subject in the course! I am very excited to embark on this learning journey and have a hunger for furthering my own personal learning and knowledge. For the past 5 years (and in 2 schools) I have been a Leading Teacher in Melbourne Victoria in the area of Digital Technology which has a coaching component from years Foundation to 6. I also co-ordinate LOTE – Chinese for the School which is taught by both classroom teachers and by Chinese tutors located in China through video conferencing.