Information is like the elephant in my parable. What defines it depends on the perspective.
How it is conceived, multiplied, transferred, and accommodated depends on the environmental conditions of the landscape. For example, in the digital landscape my elephant can be pure binary form, in the print landscape it could be a beautiful hardcover book, In the landscape of senses it could be the crescendo of a birdsong. Like all living, growing organisms it grows adapts and changes.
How it is traded, promoted, selected, challenged and utilised depends on the strata and culture of society it is born into. It could be censored and shackled depending on the society’s views of what is acceptable or not. It could also be celebrated, revered just because a select few deem it to be worthy of being so. What we see on the internet is just the tip of a trunk or swish of a tail. No one has seen the whole.
It is still in its infancy and having a growth spurt. We can no longer be ignorant of the elephant in the room.