Using Social News Sites Professionally – Functionality and Issues
Buzzfeed and Reddit are two social news sites which operate on the social promotion of posts amongst users. On Buzzfeed, the most popular articles will initially appear to new users. From there, the articles one clicks on informs the algorithm of user interests, and more relevant articles that align more closely with user interests will begin to appear. Reddit works in a similar fashion, however there is a modicum of user choice able to be weilded on Reddit. One can choose to follow particular subreddits (sub), which typically only allow posts that fit the theme or topic of the sub to be posted. Once posted, users give posts and even comments that they like an “upvote”, and those that they don’t like a “downvote”. This system determines which articles appear first on subs, which even have a function to sort posts by “most upvotes”. More interactive than Buzzfeed, users can comment freely on posts, however human and robot (bot) moderators will often step in to remove comments that either dereail the post content or do not meet sub comment standards. Eventually, Reddit will also learn user preferences and interests, and will recommend other subs that are similar or relevant to their current interests for them to follow.
Buzzfeed would be potentially benefical in a professional way if one was able to “train” the algorithm to only show work-related content. For example, a Teacher Librarian might search for and only engage with articles regarding books, libraries, trending titles, etc. However, a quick search for the broad term “books” revealed only one semi-relevant article “Only Book I’ve Ever Called Out Of Work to Read” – 14 Of The Best Books That People Have Ever Read (Cotton, 2024). The rest of the articles readily visible were advertisements, things you should “treat yourself to” on Amazon, quizzes to find out what Percy Jackson character you’re most like, and articles on a viral TikTok videos about why a middle aged woman doesn’t take advice from men. It took much more scrolling and searching to find book-related content. Clearly, then, Buzzfeed prioritises some content over others regardless of your search term, favouring more popular articles over relevant ones.
Issues with Reddit revolve around the social determining of post visibility. Upvoting and downvoting has the potential to ensure the most popular and relevant posts remain at the top of a sub. However, they also have the potential to hide more relevant posts. Downvoting can work to effectively censor posts that a redditor base big enough might decide is not worthy of engagement, or is something that they disagree with enmasse. Whilst this can be useful to remove less relevant posts, the potential for censorship is high and should be taken into considered when using the platform.
Censorship is therefore large issue for both sites when one considers the type of content posted. Posts and articles are not only made by employees or experts. Anyone can comment and post, and anyone can downvote on Reddit. This lack of regulation allows for misinformation to potentially be published and readily engaged with, with users potentially trusting the source and taking the misinformation as factual. This further has significant implications for minority and disadvantaged groups (such as women and LGBTIQIA+ individuals), who research has shown are more likely to be censored online and have relevant information published about them online deleted at higher rates than less disadvantaged groups (typical males) (Tripodi, 2023). This means that perspectives from advantaged groups have the potential to be prioritised on these sites. Censorship and the perpetuation of misinformation by non-experts and advantaged groups are therefore significant issues users must take into consideration when using these sites, whether it be for personal or professional matters.
Word count: 624
Reference List
Cotton, E. (2024). “Only Book I’ve Ever Called Out Of Work To Read” – 14 Of The Best Books That People Have Ever Read. Buzzfeed. https://www.buzzfeed.com/elizabeth_cotton/best-books-to-read
Tripodi, F. (2023). Ms. Categorized: Gender, notability, and inequality on Wikipedia. New media & Society 25(7), 1687-1707. DOI: 10.1177/14614448211023772