Social Media Platforms – A social World

Social media is a form of communication and sharing of information through an online space, allowing access to anyone on the platform. This network system allows organisations to not only share and advertise, it also creates a source of feedback adding to the organisations value. KEMP, S (2020) suggests that nearly 60 percent of the world’s population is already online, this demonstrates the large scale benefits of using social platforms to advocate for an organisation. This is evident when we acknowledge an organisation such as misguided, their use of Instagram and celebrity brand deals has been crucial in their success.

Misguided has used social media marketing to achieve brand building and growth within the business, following the cultural and social landscape. Through this understanding Misguided has sourced social media influences with huge cult followings on Instagram to further build on the awareness of their business to their target audience. They have made sourcing a celebrity outfit easy with brand endorsements and direct links to the clothing that’s been worn. It is evident that this has greatly impacted the business through its large number of followers on social media platforms and ultimate success. Misguided has used tactical measures, such as promoting a celebrity clothing range at the height of one’s career to further promote its brand. This tool is clearly a very powerful tool of brand building as we can see many businesses in the online space replicating this idea. Through further examination of this business, you can see there is a recurring theme of social media influencers endorsing and promoting their materials. Misguided have established their online presence by establishing a positive image that is built and supported by online influencers who are valued by their audience. Greenhow, C., Galvin, S. M., & Staudt Willet, K. B. (2019) suggests that social media implements the notion that users are as important as the content they share with their audience. The material that a business shares reflect on the validity and significance of their presence in the market. Misguided has cleverly implented fresh and engaging content suited to it’s young taregt audience. It is important to consider that a consumers ability to trust in the products and services is crucial in the growth of a business.

References

Greenhow, C., Galvin, S. M., & Staudt Willet, K. B. (2019). What should be the role of social media in education? Policy Insights from the Behavioral and Brain Sciences, 6(2), 178-185. doi:10.1177/2372732219865290

The social network is the ability to communicate regardless of limitations such as time and distance, allowing constant interaction between family and friends without real-world contact. Social media has a vast following and therefore is not only a great tool for social purposes, but many businesses are also now using this medium to attract customers by way of advertising. Social media’s ability to share information around the world, although an amazing and helpful tool, it also has the ability to spread false information as there are no regulations enforced to prevent this.

Through my own use of social media, I have found Instagram, Facebook and Youtube are my main sources of using the social network to stay connected with friends, family and with the world. In a business setting, I have encountered Instagram as the most impacting platform in its ability to present a visual representation and is one of the leading platforms of the decade. There are many social groups available through Facebook which can be very beneficial in study purposes in supporting the students and their concerns.

In this subject, I hope to grow in my abilities to use social networking platforms in a more professional setting to assist me in my library services career. I want to have further knowledge in this powerful tools ability to assist in the sharing of information needs of users. Additionally, I would like to have a deeper understanding of the impacts social media have on the way society receives and shares information and how this can impact social, political, cultural and ethical constructs.

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