In this socially networked world it is becoming increasingly apparent of the effects shared information can have across the globe. Iosifidis, P., & Nicoli, N. (2019) suggests that there is little examination into overseeing social media and the consequences of spreading fake news. The ease of spreading false information around the world has enabled many individuals to do so, impacting politics, the economy, individual people, and more. An essential take-home message that will inform my work as an information professional is the education of the risk of false news implemented to individuals at a young age. By doing so, individuals will become more aware of the information provided through social media platforms and the validity of this source. As an information professional it is essential we educate members of the community to source valuable means of information to improve the way information is shared and further amplify the invaluable need for library services.
In addition, it is important to consider that although an organisation may be supported by a celebrity influencer through the way of social media, it does not give true credit to an organisation. It is clear that celebrity brand deals are becoming a major game-changer for the marketing industry. Iosifidis, P., & Nicoli, N. (2019) suggest that influencers are now great contributors to business advertising within the social media network and it is clear most companies are embracing this methodology. It is important to reflect and acknowledge that as software updates, the ease of manipulating photos and even stealing the identity of an individual is becoming an issue. This is something we need to be aware of as an information professional, a reliable and valid source for information is critical to your success in this industry.
References:
Iosifidis, P., & Nicoli, N. (2019). The battle to end fake news: A qualitative content analysis of Facebook announcements on how it combats disinformation. International Communication Gazette, 82(1), 60-81. doi:10.1177/1748048519880729