Technology is a fast-paced and ever-changing motion that has great implications and impacts on the way organisations manage and engage with consumers. Social media is a crucial part of any business through its success in the form of marketing, assistance in public awareness and creating an image within the community and target audience. Upon reflecting on the Smith Family organisation, it is clear that social media has been strongly implemented in their marketing procedure. Social media has the potential to broaden public awareness and consequently initiate a movement of change that is imperative to the advancement in society. This organisation used a range of social media accounts and are extremely active within the space. Ultimately the potential for the future of this organisation is greatly improved from the introduction of social media.
Social media is a defining technology of our time that impacts on almost everything we do. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020) suggests that these platforms are used by billions of people all over the world and is therefore the most influential and significant technology at this time. Social media allows a community of individuals to interact without restriction and offers a multitude of ways for the marketing industry to reach their target market. It is clear that social media platforms influence both individuals across the world and businesses alike. Information professionals will need to adapt to new expectations and services in order to remain pertinent and resourceful to Library users. Information professions are employed to educate through the way of sharing and distributing sources of information. Consequently, it is essential that Librarians be trained in technological developments in the Web 2.0 environment, in order to meet the evolving needs of users and maintain its significant position in the education sector.
References
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79-95. doi:10.1007/s11747-019-00695-1