Neoliberalism meets Marx’s Means of Production
It is clear that the digital revolution is changing the nature of libraries. There appears to have been established processes, relationships, and stability in how libraries made books available to their users which have been upended by the nature of the digital medium that is the Ebook.
These reflections are based on reading 29 pages of
Morris, C. & Sibert, L. Chapter 6, Acquiring ebooks. In S. Polanka (Ed.), No shelf required : E-books in libraries [ALA Editions version] (Chapter 6, pp. 95-124). Retrieved from http://ebookcentral.proquest.com.ezproxy.csu.edu.au/lib/csuau/detail.action?docID=598919
The critical issue to me seems to be the sale of an item that our technology provides very simple reproduction of. Even if Marx never considered the ramifications of being able to reproduce an item with the pushing of buttons control + A, Control + C, Control + V this is now the world we live in.
For the publishers of content this leads to the creation of more and more restrictions embedded within the medium, for the consumers of content it leads to a lessening of value due to the explosion of availability and sharing.
The same dynamic has affected the industries of music, visual art, as well as writing. The truth is we have not developed the solutions that allow content producers to be recognised and supported in ways that are sustainable to their practice and fair for their talent or contributions in the modern context. Despite the presentation of success for those individuals who break through all the barriers to achieve stardom or even merely attain the threshold of making a living wage the market suppresses the diversity and compensation of these individuals as externalities to be minimised in the sale of content.
This is evidenced in the claim from Macquarie University that average income derived from practising as an author is $ 12,900 in Australia.
Now that I’ve described the chasm we face in getting to where we need to be I will now look at what models have emerged to discuss where libraries are in the digital resource context regarding Ebooks.
Some libraries ( certain academic research libraries) are refusing to engage in purchasing these works at all as the risk of corporate failure removing access to purchased works is too great.
Publishers are debundling their fees into greatly fragmented models so you may purchase a license for a work, then have to pay for the platform to host it, and then potentially also for updates to both of the above going forward.
Some libraries are using the same models of acquisistion for print and Ebooks and just waiting till they have the physical version in order to process both simultaneously despite the inefficiency of waiting 6 – 9 months for physical copies to catch up with digital access.
Aggregators work across different publishing companies to provide offerings to libraries that greatly simplify the licensing negotiations for each work. It is noted that the library needs to protect itself from 3rd party copyright infringement if the aggregator does not negotiate as required on their behalf and that some publishers will not work with aggregators as they act as middle men taking a cut of potential profits.
Patron Driven Acquisistion holds the most hope to me as a responsive path forward as it involves giving library users a large amount of access to titles for a relativley small outlay by the library and then purchases are made based on demand for titles within the system. The most common protocol I have heard of was for the first 3 accesses to be temporary loans and for the 4th use to trigger the purchase of the work. The benefit of this system is the more costly decisions of permanent purchase are left to the wisdom of actual users as guided by a swarm level of intelligence.
Other models include subscription packages which are predominantly works that no longer sell in print and publishers are trying to eke out last dollars out of.
Perpetual access where the library gains permanent use of the system but has to generally pay ongoing fees for the system that delivers it.
Pay per view which is what it says it is.
Publishers may offer previews to selectors of a page, chapter or whole work there is no standard. The reviewer can find it hard to know if all of the same content (images, graphs, etc) is in the electronic version as the print book. The purpose of the library is to spread information far and wide whereas the publisher is seeking to extract the maximum monetary value from the works they hold.
I am interested to see how this part of the GLAM sector evolves.