In my first INF506 OLJ, I reviewed the article “Tweeting along partisan lines: identity-motivated elaboration and presidential debates “(Jennings et al. 2020) which explores the ramifications of partisan social identification and its connection to social media.  The recent attack on the US Capitol building and the resulting bans on Trumps Facebook and Twitter accounts have brought into focus the question of brand safety for organisations using social media platforms (SMP). Parler, a supposedly, freer, non-censored SMP, has now been censured by Apple & Google and told to better monitor user posts if it wants to remain available on their respective App stores.

Like social media platforms who wish to distance themselves from misinformation or offensive content, organisations must consider their own brand safety and whether, to limit potential damage to their own public image, they wish to disassociate themselves from certain social media platforms.

References

Jennings, F. J., Bramlett, J. C., McKinney, M. S., & Hardy, M. M. (2020). Tweeting along partisan lines: Identity-motivated elaboration and presidential debates. Social Media + Society. https://doi.org/10.1177/2056305120965518