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For many users, social media is a diverse experience. Each individual, although possessing a single identity, may develop different methods of presenting themselves to their various audiences across the various platforms. In the exploratory research study report ‘Shape shifting across social media’, Davidson and Joinson (2021) discuss a human sociality key trait as the ability to adapt and change our behaviour in response to external and internal factors. Such factors extend even to online contexts as users behave differently as they move between private and social spheres. Continue reading →