| NAME: AbhiNaina | |||
| PROJECT TITLE: Big data analytical in supply chain management for e-commerce | |||
| WEEK NO.: 11 | |||
| PLANNING | |||
| MILESTONE | PLANNED | ACTUAL | COMMENT |
| Could the E-Commerce Platform’s Big Data Analytics Ease the Channel Conflict From Manufacturer Encroachment? An Analysis Based on Information Sharing and Risk Preference | A dual-channel supply chain including a manufacturer with risk preference, a traditional retailer, and an e-commerce platform in which the manufacturer adopts an encroachment strategy, adding a direct channel through the e-commerce platform beside the ex-traditional channel. | The game model approach is used to analyze the intention of the e-commerce platform’s information sharing with the manufacturer and the impact of demand-information sharing on the channel conflict brought by manufacturer encroachment. | The results show the manufacturer’s encroachment strategy always creates channel conflict. |
| ISSUES | |||
| DESCRIPTION | DATE | RESULT | FINISHED |
| The higher the manufacturer’s risk aversion, the more he relies on the traditional channel. | When the manufacturer’s risk aversion level reaches a certain point, manufacturer encroachment may even produce a “win-win” situation for the manufacturer and retailer in some conditions. | Yes | |