In addition to an employee Social Media Policy (SMP) it is imperative to also have a SMP that is specifically tailored to patron use. Key points to consider when analysing or compiling a patron SMP includes: acceptable use, safety, privacy, regulation and legislation.
- Acceptable use
Libraries should categorically state within the SMP that they will not tolerate unacceptable comments and communication on their social media channels. Ensuring that patrons are aware that trolling and cyber bullying will not be allowed keeps the online space safe (NLA, n.d.). Effective policy states communication is monitored, with any inappropriate interactions deleted and reported.
- Safety
Libraries are aware of issues concerning access to social media by young people. There is legislation in place that tries to ensure the youngest members of the community are protected (SLQ, n.d.). Effective SMP guidelines recommend that when there is particular concern, parents or guardians should supervise and monitor children’s social media access and interactions (NLA, n.d.).
- Privacy
Libraries are subject to the Privacy Act 1988. Libraries need to ensure patrons are not divulging their personal information on their social media channels as they could fall victim to fraudulent behaviour. The moderator should remove any personal information that may include address, birthday, phone number etc. immediately (NLA n.d.).
- Legislation
In addition to the privacy act other legislation that requires the library’s compliance with regards to the SMP can include but isn’t limited to: Classification (Publications, Films and Computer Games) Act 1995, National Library Regulation (2018), Copyright Act 1968.
- Regulation
It is important that the library’s social media channels are being monitored and regulated. The staff monitoring these platforms are not merely representing the library but are actively engaging with patrons and the community on its behalf. Therefore, the libraries ethos, legislation, mission statement, and social media policy should constantly be consulted and referred to.
A library’s social media platforms should be a space for the public to discuss and engage with library staff and content (NLA, n.d.). Effective library social media creates a useful and valuable resource. However the success of this collaboration between library and patron requires an effective SMP to strengthen correct use and engagement.
References:
NLA. (n.d.). Social media and online community guidelines. https://www.nla.gov.au/about-this-site/moderation
SLQ. (n.d.). Queensland public library standards and guidelines. https://www.nla.gov.au/about-this-site/moderation