The influence of technology on society has been monumental as it has changed the way we live and interact. It has had a massive impact on the way we communicate, learn and work. In recent years there is no arguing that the changes have been rapid and this fast-paced nature of the evolving technological landscape is not slowing down anytime soon. The influence of technology on society has provided people with many opportunities including access to, and the spread of, information. It allows people to connect instantly to others all around the world. The access to this amazing technological landscape has also introduced many challenges, not only for people but also organisations.

There are a number of points organisations need to consider now due to the impact of technology. As outlined in the Digital 2021 report, just under 60% (this number would have risen significantly due to the impact of COVID-19) of the population use the internet. Due to this large percentage of internet users organisations are now faced with many issues they did not have to contend with in the past including:

• Cyber security
• Digital transformation
• Data management and storage
• Ethical issues
• Remote employees

Other points organisations need to consider include how they connect with consumers as the use of the internet has now surpassed other media forms including television. Also, the fact that the most common reason to use the internet is finding information. So, with this in mind how do organisation ensure users are connecting with their websites or social media accounts? Another point organisations need to consider is the way people search for information. The most common way for people to search for information is through conventional search engines but this is changing as voice search, brand search on social media and the use of recognition tools are becoming more common. More than half the world population use social media and this number is growing and as technology continues to advance and voice and recognition tools are becoming the norm. Organisations must implement strategic approaches to marketing, including social media platforms, and maintain a presence on some of the most popular platforms (We Are Social, 2021). Organisations must be adaptable in an ever-evolving digital age and ensure they maintain a future focus.

References

We Are Social. (2021, January). Digital 2021: The Latest Insights into the State of Digital. We Are Social. https://wearesocial.com/uk/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital/