I studied Psychology as part of my undergraduate degree so I was drawn to the readings on game and player types. In 1996 Bartle recognised that not all players are the same and devised a taxonomy of player types. This video explains his theory.
Retrieved from https://youtu.be/yxpW2ltDNow
Westwood & Griffiths (2010) describe six types of gamers and infer that they prefer certain types of games.
Player types serve as a guide for game designers in developing games but they can also be of use to educators. Educators need to be aware that just as students like different genres of books and movies, they may prefer certain genres of games. This has implications for game based learning because one game will not necessarily motivate or engage every student. It also highlights how difficult it is to design educational games to meet pedagogical goals. Such challenges were evident in the study by Markey & Leeder (2011) where a game was built to teach information literacy concepts.
Markey, K., & Leeder, C. (2011). Students’ behaviour playing an online information literacy game. Journal of Information Literacy, 5(2), 46-65. http://ojs.lboro.ac.uk/ojs/index.php/JIL/article/view/1637
Westwood, D., & Griffiths, M. D. (2010). The Role of Structural Characteristics in Video-Game Play Motivation: A Q-Methodology Study. CyberPsychology, Behavior & Social Networking, 13(5), 581-585. doi:10.1089/cyber.2009.0361