An evaluative statement
Social media has had a huge impact in transforming the professional environment of various organisations. Building relationships and connectivity through participative empowerment amongst consumers, have become fundamental principles of the social networking phenomena. Particularly, information professionals are leveraging the approaches typified by Web 2.0 principles and technology from which social media has evolved, to serve their existing audiences better and reach out to potential beneficiaries at an exponential rate (Miller, 2005, para.19). Social media has opened up bright prospects for knowledge sharing, boosting social relationships and including patrons in decision-making to aid information professionals carry out their tasks more efficiently and effectively (Islam & Tsuji, 2016, p. 44) . The future seems most exciting and promising.
Social media has endowed information professionals with several innovative and dynamic opportunities to improve services. The most common combination of organisations and social media is “broadcast -based promotions and marketing of resources and services” (Young & Rossmann, 2015, p. 21). Facebook, Instagram and Twitter are the top three most used social platforms among global marketers (Guttmann, 2020), producing increased traffic and user-generated content through active and passive marketing strategies. Through their study of Canadian public libraries, Vanscoy et al., (2018) attest that programmes, services and collections formed the largest category of library tweets and program tweets were most likely to be liked and retweeted by followers. Similarly, Instagram’s high-quality, fun and compact in-app offering: ‘carousel photos’ allows up to ten photos or videos’ upload to promote new collections, celebrations or events’ display, to attract high usage and receive instant user feedback and further transmission. The challenge to information professionals lies in maximising social media platforms’ Web 2.0 technology and offer modern, creative twists to traditional means of one-way marketing.
Harnessing social media as an enhanced community-building tool can be advantageous to information professionals. The inextricable relationship between online platforms and societal structures aligns with van Dijck et al.’s, notion of the ‘platform society’ (2018, p.1). A sense of belonging is achieved when a friend/consumer/patron replies or ‘Likes’ a post on Facebook. Social news sites, reddit and Digg foster norms of shared trust and shared vision with upvotes and curated frontpages, thereby creating opportunities for collective action through information sharing on its sites (Young & Rossman, 2015, p.21). Social media are critical platforms for building online and offline social ties that can increase participation in civic and political life (Boulianne, 2019, p.40). Investing on technological capacities of social media facilitated by Web 2.0, information professionals can provide users with a multidimensional, mobile and a socially connected space that creates value for both.
Social media networks have also been helpful in enabling information professionals engage in professional learning and dialogue. The accelerating pace at which new information emerges and spreads in the ubiquitous information landscape, ongoing learning and development goals need to be met with flexible ways of achieving them. Embracing social media potential for workplace learning has been touted “as a breakthrough across the learning spectrum” (Muyia & Nafukho, 2016, p.1566). The adoption and use of blogs, Twitter, Facebook, Podcasts and YouTube are just a few social networking and media platforms to access formal and informal learning across global sources.
Twitter and Facebook facilitates free, informal and communal space for professional learning in which participants can form personalised networks. These platforms “break down spatial boundaries across geographical lines and time zones” and accommodate different learning styles of its users “where some may engage in reciprocal sharing while others may prefer to just listen” (Strum & Quaynor, 2019, p.26). Moreover, planned virtual dialogue groups may be formed using hashtags around topics of interest. Active learning and collaboration as evident though using social media, align with fundamental principles of adult learning and social learning theories to promote workplace learning (Strum & Quaynor, 2019, p.24).
Despite the plethora of social media tools available and the range of personalised and communal benefits they offer, strategic planning is necessary for selective use and application of social media tools. Information professionals can develop Personal Learning Networks (PLN) to connect with learners around the globe and meet their specific needs for self- improvement or address work-related needs. Becoming an organisational trend watcher, attending virtual technology conferences, blogging and commenting on subscribed blogs would help to evolve a consumer into a producer. Information generation, dissemination and collaboration across diverse communities and resources are shared and exchanged, which would have been impossible to access within a sole organisation’s walls (Nielsen, 2008, para.1). Thus, proper use can help mitigate risks and exploitation associated with social media and set up reciprocated model behaviour.
Understanding the challenges in using social media concerning ethics, individual privacy and copyright laws are also crucial considerations for information professionals. Huwe (2015) admits that “the internet was really designed for performance, not security” (p.21). The tools may be digital, but the people you reach and interact with are real (Young & Rossmann, 2017, p.3). Gaining their trust and assuring quality reflects professionalism and social responsibility.
Information professionals have to prioritise on thinking purposefully about creating an impactful social media presence. Building bridges between people and resources does not suffice information professionals’ present job scope. Nurturing and sustaining collaborative relationships while accessing and sharing resources has come to the forefront. Knowing our varied users, understanding their diverse needs, welcoming their involvement, providing equity in access and leveraging on specific social media platforms’ capabilities that best suits one’s organisation are paramount.
Crafting a social media policy to stipulate guidelines of use to chart responsible and effective use while protecting organisations’ interests is another strategic move to be undertaken by information professionals. A specific crisis response protocol is to be established before a controversial issue arises (Corsillo, 2019, para. 4). Cultivating partnerships with security experts at various levels within an organisation is a shrewd means of safeguarding privacy. This would help to address hacks to individual data and adherence to and enforcement of content licenses upon spotting inappropriate use (Huwe, 2015, p. 22). Security reviews ought to be an ongoing feature of organisations and remain an automatic process for all new projects or initiatives. The social media policy needs to be a ‘living document’ (James, n.d., para. 5). Monitoring usage and reviewing the policy periodically is crucial. It has to be changing and evolving to match the rapid pace of change occurring in the global information and technological landscape.
Thus, information professionals should strive to embed themselves within their user community. Web 2.0 technologies, social media tools in particular, facilitate the transformation of organisations’ static, ‘one-way broadcast’ functionality into becoming interactive community spaces. It is essential for information professionals to embrace the changing conceptions of grasping information and use social networking technologies responsibly and successfully to form a fruitful connection with patrons.
Word count: 1117 words.
References
Boulianne, S. (2019). Revolution in the making? Social media effects across the globe. Information, Communication & Society, 22(1), 39-54. https://doi.org/10.1080/1369118X.2017.1353641
Corsillo, G.K. (2019). Staying Social: Why Your Library Needs Social Media Policies. Public libraries online. http://publiclibrariesonline.org/2019/06/staying-social-why-your-library-needs-social-media-policies/
Guttmann, A. (Jul 6, 2020). Leading benefits of using social media for marketing purposes worldwide as of January 2020. Statista. https://www.statista.com/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/
Huwe, T. K. (2015). Libraries and the new culture of trust. Computers in Libraries, 35(5), 21-22,24.
Islam, A., & Tsuji. K. (2016). Information professionals’ knowledge sharing practices in social media: A study of professionals in developing countries. International Journal of Knowledge Content Development & Technology, 6(2), 43-66. https://doi.org/10.5865/IJKCT.2016.6.2.043
Miller, P. (2005, October 30). Web 2.0: Building the new library. Ariadne, 45. http://www.ariadne.ac.uk/issue45/miller
Muyia, H. M., & Nafukho, F. M. (2016). Keeping it social: Transforming workplace learning and development through social media. In Management Association, I. (Ed.), Professional development and workplace learning: concepts, methodologies, tools, and applications (pp. 1566-1586). IGI Global. http://doi:10.4018/978-1-4666-8632-8.ch085
Nielsen, L. (2008, 12 October). 5 things you can do to begin developing your personal learning. [Blog post].The Innovative Educator. https://theinnovativeeducator.blogspot.com/2008/04/5-things-you-can-do-to-begin-developing.html
OCLC. (2007). Sharing, privacy and trust in our networked world: A report to the OCLC membership. https://www.oclc.org/content/dam/oclc/reports/pdfs/sharing.pdf
Sturm, E., & Quaynor, L. (2020). A window, mirror, and wall: How educators use twitter for professional learning. Research in Social Sciences and Technology, 5(1), 22-44. https://doi.org/10.46303/ressat.05.01.2
van Dijck, J., Poell, T. & de Waal, M. (2018). The platform society. Oxford University Press. https://doi.org/10.1093/oso/9780190889760.001.0001
VanScoy, A., Hicks, D. & Cavanagh, M. (2018). What motivates Twitter users to engage with libraries? Information Research, 23 (4). http://informationr.net/ir/23-4/isic2018/isic1807
A reflective statement
I chose this elective (INF 506: Social Networking for Information Professionals) as a personal challenge to overcome my reluctance and refrain from joining the social media frenzy that seems to be dominating people’s personal and professional lives. Belonging to the pre-Internet generation and having started my teaching career with blackboards being used in classrooms, I am accustomed to living life without reliance on advanced technology. Nevertheless, being a teacher librarian (an information specialist) for the past year and a half and wanting to relate better with my enthusiastic and techno-savvy young learners, I understood the need for a change in mindset and pedagogy. This subject has definitely interested me into incorporating social media as an important fixture to my teacher librarian portfolio.
I was thrilled at the range of personalised social networking platforms (Facebook group, blog posts, Twitter and Instagram hashtags and Diigo social bookmarking service) created to assist students of this subject throughout the course. It certainly piqued the way for active learning and collaboration as course mates “share, participate, create, interact and learn from each other formally and informally”( Muyia & Nafukho, 2016, p. 1568) across geographical boundaries, time and space. Moreover, facilitating to different users’ learning preferences and needs heed Williams’ (2018) rationale of embracing various social media services “to catering for different students on a variety of platforms suited to students’ preferences” (p. 143).
The social bookmarking site ‘Diigo’ was a platform I used regularly and would like to introduce to my school teaching staff and students as a means of creating customised directories based on multi-disciplinary themes. +They can contribute collectively by ‘tagging’ useful Internet research links and be exposed to a wider range of useful resources (Adekunle & Olla, 2015, p. 57) that is impossible with time constraint. The library ideally would act as a virtual, communal space, increasing information-richness, social communication and user-generated content (Nisar et al., 2019, p. 265).
Completing blogging tasks for each topic greatly helped to reflect on course content and promoted deep learning. It improved my self confidence in expressing my opinion on matters relating to social media and opened my mind to value feedback and different perspectives from others ( Maxwell, 2019, p. 23). This is evident from my OLJ task 1 blog entry. While I could not accept the research findings, I was intrigued by another course mate’s (Michelle Vinall) agreement to it, citing personal experience. Similarly, while attempting to define Librarian 2.0 for my OLJ task 10, it was insightful to read the contributions of others (Vanessa Leung and Amy Wrigglesworth), thereby, deepening my understanding on the complexity of arriving at a definition for an ever-evolving concept. From these collaborative experiences, I am keen to adopt similar knowledge sharing opportunities gained through blogging and use it to track my professional journey. Networking with other libraries and librarians through blogging could lead to innovation and creativity. Additionally, accruing information on emerging technology trends and ideas in the information professional field, library industry and the world at large (King, 2018, p. 15) through subscribing to become an individual or organisational trend watcher would certainly contribute to my development as an informational professional.
Through my readings and continual exploration, I was overwhelmed by the numerous social networking and media tools made possible by Web 2.0 technology to alleviate library service to a whole new level. Reading the blog posts and Facebook responses of fellow course mates on their understanding of these varied technology tools and sharing of working experiences were insightful and timesaving. Social media’s potential to harness collective intelligence and nurture users as co-developers of knowledge was experienced first-hand. Nevertheless, I was also convinced on the need to adopt a social media strategy to ensure “feasibility, benefits and user appropriateness” (Williams, 2018, p.139) in my future undertakings.
Focusing on equipping my young learners (high school teens) with transliterate skills would be a major endeavour in my teaching pedagogy. Rapid advancement of Web 2.0 technologies and social media have brought a new perspective to the traditional information specialist role of teacher librarians. From preparing students to access, evaluate and analyse information; they are to portray the ability to now read, write and interact across a range of platforms and media, not tied to space and modality. They are to produce and share content to a global audience and confidently seek open engagement. Sukovic (2016) rightfully claims transliteracy as “a holistic process – a fluid movement across situational, social, cultural and technological contexts” (p.153) and becomes a “natural fit for librarians” (p.8). I have to focus on enabling access to multiplicity of quality information and knowledge while maintaining professional ethos of trust, reliability and equity. Modelling exemplary attitude in using social media would create a ripple effect on my audience.
The first assignment for this subject was an appropriate and enjoyable task of putting theory into practice. On wanting to create a user-centric library environment and reaching out to users from wherever they are, I realised the futility of finding the ‘perfect’ social media platform that will help everyone. Adhering to Peacemaker et al.’s (2016) recommendation of experimenting, anticipating constant change in users’ changing needs and interests and planning accordingly (p.104) led me to cultivate an open mind. Consistent goal setting, evaluating and focussing pointedly on improving relationships with my audience is vital. It would put me on track towards maintaining or creating new platforms for continued adaptation in an ever-evolving social media landscape.
The new challenge that lies ahead of me is to consider how best to invest in social media and social networking platforms within my school library setting. I am aware of school protocols and safeguarding students’ privacy. With less focus on marketing the library, I hope to use social media as a communication and collaborative channel to increase students’ spontaneity and authenticity in thoughts to promote their learning to a high level. That marks the essence of 21st century library service!
Admittedly, I had not been an active participant in the range of social networking channels that were opened for students in this course. I was more of an engrossed observant and ‘freshie’ who was awed by the numerous potential in social media that could be incorporated into library services to sustain its relevance in the education of 21st century learners. I aim to be a strategically creative and reflective social networker, in my personal and professional life. I feel confident of achieving my target through valuable tips acquired from this subject.
Word count : 1067 words
References
Adekunle, P. A., & Olla, G. O. (2015). Social media application and the library: An expository discourse. In Tella, A. (Ed.), Social Media Strategies for Dynamic Library Service Development (pp. 41-70). IGI Global. http://doi.org/10.4018/978-1-4666-7415-8.ch003
Kanmani, N. (2020, December 13). OLJ task 1:Social Media and Society [Blog post].
https://thinkspace.csu.edu.au/kanmani/2020/12/13/olj-task-1social-media-and-society/
Kanmani, N. (2021, January 9). OLJ Task 10: Defining Librarian 2.0 (Module 4) [Blog post].
https://thinkspace.csu.edu.au/kanmani/2021/01/09/olj-task-10-defining-librarian-2-0-module-4/
King, D. L. (2018). Trend watching: Who and how to follow. Library Technology Reports, 54(2), 14-23.
Maxwell, L. (2019). A librarian’s journey in blogging. Library Technology Reports, 55(5), 21-24.
Muyia, H. M., & Nafukho, F. M. (2016). Keeping it social: Transforming workplace learning and development through social media. In Management Association, I. (Ed.), Professional Development and Workplace Learning: Concepts, Methodologies, Tools, and Applications (pp. 1566-1586). IGI Global. http://doi.org/10.4018/978-1-4666-8632-8.ch085
Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart organizations. Journal of Business Research, 94, 264-272. https://doi.org/10.1016/j.jbusres.2018.05.005
Peacemaker, B., Robinson, S. & Hurst, E,J. (2016). Connecting
best practices in public relations to social media strategies for academic libraries. College &Undergraduate Libraries, 23 (1), 101-108. https://doi.org/10.1080/10691316.2016.1134244
Sukovic, S. (2016). Transliteracy in complex information environments. Elsevier Science & Technology.
Vinall, M. (2020, November 20). Social Media and Fear of Missing Out in Adolescents: The Role of Family Characteristics [Blog post].https://thinkspace.csu.edu.au/inf506onlinelearningjournalblog/2020/11/20/social-media-and-fear-of-missing-out-in-adolescents-the-role-of-family-characteristics/
Williams, M. L. (2018). The adoption of Web 2.0 technologies in academic libraries: A comparative exploration. Journal of Librarianship and Information Science, 52(1), p.137 -149. https://doi.org/10.1177/0961000618788725
Wrigglesworth, A. (2021, January 9). Module 6: On to the future! [Blog post].https://thinkspace.csu.edu.au/amywriggleswortholj/2021/01/03/module-4-defining-librarian-2-0/
Yan, L. W. (2021, January 6). (Module 4) OLJ task 10: Defining librarian 2.0 [Blog post].https://thinkspace.csu.edu.au/vanessablog/2021/01/06/module-4-olj-task-10-defining-librarian-2-0/