OLJ Task 16: Key points on policy
The rapid spread of the Internet and the development of Web 2.0 lead to flourishing of the user generated content. Social media became something libraries cannot ignore any more as it is where they can reach the majority of users. A sound Social Media Policy is a key to successful social media management in organisations. Here are some suggestions to keep in mind when developing a Social Media Policy for library workers:
- Libraries should have a clear strategy on the content of posts they share online to make sure the information is relevant and appropriate. There should be a dedicated person responsible for Social Media, who knows the values of the organisation and purpose of social media presence.
- Libraries are advised to have a proactive approach to risk management in case of user misconduct or complaints (Juneström, 2019). The person responsible for Social Media management should be aware of the steps to be taken in case of any emerging issues by following the crisis response protocol. The policy should focus on prevention of any issues by encouraging well thought posts without ambiguous meaning.
- Personal use of social media should be addressed in the policy. Social Media became an inseparable part of everybody’s life and sometimes it is easy for workers to be carried away by their personal online interactions. Setting clear boundaries in the policy will help the library staff to be on track with their day to day operations.
- Since the policy includes guidelines and expectations regarding Social Media use, the Social Media Working Group should consider including the consequences for breaching the policy to be aware of.
- Security protocols should be considered to avoid any possible security risks, such as hacking or disclosure of confidential information. This could include recommending a trusted software to be used, or the frequency of password updates (James, n.d.). The policy should determine who has the access to the company social media sites and provide a schedule for using them.
Having a clear vision on what should be covered in the Social Media Policy will ensure smoothless social media interactions protecting the library and its workers from any negative experiences.
Resources:
Juneström, A. (2019). Emerging practices for managing user misconduct in online news media comments sections. Journal of Documentation, 75(4), 694-708. doi:10.1108/JD-09-2018-0143
James, S. (n.d.). Social media ethics: Why you should have a policy [Blog post]. https://www.streamcreative.com/blog/bid/52570/Social-Media-Ethics-Why-You-Should-Have-a-Policy