• What are your thoughts about the credibility or quality of user reviews?

I personally use a user review sites such as TripAdvisor and Openrice themselves. I think in the comments provided in these sites reputation and quality have been involved bear a balanced view. Social network comments are not many other ways to be held personally accountable for their views, might use an alias, and may be trying to shake the other potential customers about their motives. I personally feel that to understand what would motivate me to comment on such sites in a negative or positive way, help me distinguish comments and appreciated my own views and expectations may be very different from the comments of people’s credibility.

• Could they be used as good evidence of the quality of services or products?

I think more study needs to be done to the motivation behind the comment before the reason for these reactions may be used in this manner. Sunrise from the daily consumption points such comments may be worried that they may have doubts, they tried to keep the discussion favorable evidence. Because, accommodation if a person is determined, but some aspects of advertising provides a lower standard, and advertisers own rating conflict, for example, these may be the price, available images, location and so on, so in this case other comments can be useful as evidence.

• How do you think about charging customers for leaving bad reviews on Tripadvisor?

I think it is inappropriate, in violation of the rights of customers, freedom of speech. From a business perspective, it can be harmful, if many of the comments have been posted negative feedback but if these statements are credible, then it is reasonable to other consumers have knowledge in this area. Enterprises should probably give their business problem, use these views to their own advantage and the right to work, they should have the right to respond to such comments. Those companies who own or work of such charge or limit their products actively express opinions on the same concept, this may just be misleading. It is to achieve a freedom of information and ensure accountability and projected into another example of the difficulties of balancing the credibility of the information society between.