Content: Library Marketing
Type: Webinar
Length: 1 Hour
Level: Children’s librarians and primary school librarians
Organisers: Young People’s Libraries Group
Presenters: Michelle Swales, Karen Gawen, Natasha Ratajczek
Format: A one hour webinar
Reflection
Objectives: The purposes of this webinar are to highlight and showcase some of the ways in which libraries have been able to market themselves with regards to their children’s and young people’s content. The webinar gives real examples the speakers have been part of to give ideas and inspiration for marketing campaigns, and to also discuss some of the issues that relate to marketing in terms of practical considerations.
Reasons for attending: I decided to watch this webinar in order to better understand marketing of libraries, of which I have covered briefly in University, and to understand it in a children’s library context, which I feel is a little similar to the highschool environment in which I work.
Relation to studies and learning outcomes: The webinar uses concepts of user engagement and reading advisory and applies them to marketing campaigns. The theory of marketing is something that was studied in University and seeing those concepts being used in real world examples was really helpful in seeing how those ideas can come to life, and puts a typical marketing campaign under a microscope, viewed through a theoretical lens.
Future Uses: The technical aspects of marketing are what stuck with me here, where there was a lot of research going in to the marketing campaigns; the campaigns to have male parents featured on buses around the time males are driving on the road where they can see them the most was not a coincidence, and it is this level of detail I would bring to any marketing campaigns I may be involved in planning.
Evidence: Screenshot during webinar
Screenshot during webinar