Explore two of the Twitter feeds listed above. Write a post for your OLJ of around 400 words that includes the following:

Compare and contrast the Twitter presence of the two organisations. What type of content do the organisations tweet (and retweet)? What audience are they appealing to? Do they appear to be successful? Analyse why or why not.

Twitter is an internet-based social media providing microblogging service for users to create and distribute short messages which also referred to as ‘tweets’ and share them with people who are following their Twitter account (Han, 2019). Since it was first launched in 2006, Twitter had gone through several changes to enhance the user’s experience, which includes limiting users in creating a short message with no more than 140 characters when it was launched to achieve the goal of maintaining Twitter’s brevity (Rosen, 2017), followed by introducing the hashtag function in 2017 (Meyer, 2019). In 2017, Twitter had adjusted the limitation applies to each Tweet by expanding the limit from 140 characters to 280 to fulfil some user’s demand when Twitter noticed some user needed to use more than 140 characters when they are creating a Tweet (Rosen, 2017). In today’s community, I had noticed Twitter has been widely adopted by companies and organisations as an information delivery platform, such as for the library as it allows the library to effectively engaging its clients and promote library services (Al-Daihani & AlAwadhi, 2015).

From exploring and comparing the Australian Library and Information Association (ALIA) and Australian Curriculum Assessment and Reporting Authority (ACARA)’s Twitter channel, I have discovered and identified the differences over the contents between both organisations’ Twitter account as both organisations are engaging different target audience, as ALIA engage with information professionals within the sector and ACARA concentrate on engaging with people who is the stakeholder of the education sector. For ALIA, their Twitter channel has tweet and retweet content relate to library and information service, which includes the latest ALIA conferences, events, and materials for information professionals and new graduates. And for ACARA, their Twitter channel tweet and retweet content containing information regarding the curriculum and learning of young people in Australia.

Also, from exploring ALIA’s Twitter, I noticed that ALIA has actively targeting audiences who are currently studying or working in the information sector as the content being tweet or retweet are concentrating on the latest update over the events and career development resources. And from exploring ACARA’s Twitter, I found ACARA is mainly targeting the parents as a lot of tweets and post being retweeted by ACARA are relate to parents Q&A session as this organisation’s goal is to inspire improvement in education. In summarising the finding and comparing the tweets from ALIA and ACARA’s Twitter channel, I will say both channels appear to be successful in engaging with their audience as both organisations have used Twitter to deliver information and resource effectively to their target audience.

References

Al-Daihani, S. M., & AlAwadhi, S. A. (2015). Exploring academic libraries’ use of Twitter: a content analysis. Electronic library, 33(6), 1002-1015. https://doi.org/10.1108/EL-05-2014-0084

Han, S. (2019). Weathering the Twitter Storm. Information technology and libraries, 38(2), 37-48. https://doi.org/10.6017/ital.v38i2.11018

Meyer, J. (2019). History of Twitter: Jack Dorsey and The Social Media Giant. TheStreet. https://www.thestreet.com/technology/history-of-twitter-facts-what-s-happening-in-2019-14995056

Rosen, A. (2017). Tweeting Made Easier. Twitter Blog. https://blog.twitter.com/official/en_us/topics/product/2017/tweetingmadeeasier.html