An evaluative statement using three (3) experiences documented in your OLJ as evidence of meeting the learning objectives of the subject
For as long as there has been recorded information libraries, librarians and educators have been “sharing content, collaborating with others and creating community” (De Rosa, Cantrell, Havens, Hawk, & Jenkins, 2007, p.2-1). In the information age the explosion of tools available for connecting, creating, conversing, and collaborating, and the changing habits and expectations of the community means that social networking is increasingly part of the role of librarians. As Qualman tells us: “We don’t have a choice on whether we do social media, the question is how well we do it” (The Social Media Revolution 2015, 2011).
Library 2.0 marks a transformation in the way libraries provide services to their community and in particular, participatory library services enabled by Web 2.0 technologies. A library without a website is now almost unimaginable. The ubiquity of social networking means that a library without a social media presence is fast becoming just as unimaginable. More and more internet access happens via mobile technologies, a “fast” trend according to the latest Horizon report (Johnson, Adams Becker, Estrada,& Freeman, 2014), and participation in social media is increasing. Libraries attempting to meet the information needs of their users must also be involved. “In order to remain relevant in the current landscape of information discovery libraries must have multiple presences on the web to engage users wherever they prefer, including social media…” (Horizon report p.26). The three libraries examined in Why should libraries be on social media? (Bailie, 2015, January 29) use a range of social networking tools to connect and share with their users, Facebook pages and Twitter being common to all three. Two of the libraries share longer items on blogs.
Blogs are an ideal format for publishing articles about library services, resources, events and news (Wallis, O’Connell & Liu, 2014a). Users can connect to these articles through an RSS feed (Wallis, O’Connell & Liu, 2014b) provided on the library website or via links provided on Twitter and Facebook. They then have the option to engage further by responding or asking a question on Twitter or Facebook or by commenting directly on the blog.
Schrier (2011) urges libraries to use their social media presence to listen to their users, to provide value by engaging in discussion, and develop trust by responding to questions and being transparent in response to criticism or complaints.
Arizona State University Library’s use of social media, in particular their Library Minute videos, were examined in Community, collaboration, conversation and content creation (Bailie, 2014, December 11). They clearly follow Schrier’s advice about listening, as this response posted to the author on Twitter, demonstrates:
@hbailie Thanks for the thoughtful review. Let us know if you’d like more info on the Library Minute production process.
— ASU Libraries (@ASULibraries) December 11, 2014
Just as in good website design, where multiple access points for contact are essential (Bartlett, 2014), social media gives library users additional ways to access and interact with library staff. For many people the option to ask a question whenever and wherever they are, using their phone to tweet or post to a Facebook page is more appealing, accessible and likely to happen.
King (2015) suggests that social media allows librarians to take a more conversational tone to enhance connection. Where a website will use formal language and style, social media posts typed “like you talk” (p.18) resonate with users and lead to increased engagement, as does asking questions instead of just posting links. As Seth Godin says “Marketing is no longer about the stuff you make but about the stories you tell” (quoted in Souza, 2014).
It is vital that whoever is operates an account representing an organisation is very clear about what is acceptable content and that this is explicit in the organisation’s social media policy. Articles examining such issues were curated in the post Social media policy (Bailie, 2015, January 15). Initiating conversations and developing guidelines about the use of social media are important for all who work in education and libraries (Nielsen, 2014). Schools operate under different restrictions to public or academic libraries but simply banning or blocking social media is not in the best interests of the development of good digital citizens (Lupton, 2013). Policies can be developed to allow participation while protecting the vulnerable (Anderson, 2013; Nielsen). Used well, social media is an empowering educational tool (Harris & Cusick, 2014; Nielsen), and not just for students. Holmes, Preston, Shaw and Buchanan (2013) found social media, specifically Twitter, to be valuable for professional learning by educators through access to new resources and the support of like-minded others.
Connecting with users wherever they are is key to maintaining the relevance of the library’s services. It is no longer enough to wait for users to walk through the library door before offering a service. Social media allows individuals to form communities, collaborate, converse and create content. A library cannot afford to be merely a physical space with analog resources available for individual use. By leveraging social networking technologies the library becomes a 24/7 anywhere, any time operation.
A reflective statement on your development as a social networker as a result of studying INF506, and the implications for your development as an information professional
I have approached this subject from multiple perspectives. As a librarian, as a teacher and as a teacher-librarian. I am interested in social networking’s place in libraries in general and in school libraries in particular – there are important differences in what that means due to the age of students and the obligations of “duty of care”. I recognise that public and academic libraries must also have policy and guidelines around social media use but these are less restrictive than for those of us working with young people. Nevertheless I am very interested in the place and use of social networking in the education of primary and secondary students and where the school library fits in.
Unlike some others in this cohort I came into this subject with a long and broad experience of using social media as a personal learning network where I connect, converse and collaborate with others around issues in education, technology and libraries. Other than Second Life which I had heard of but not used, none of the social networking tools were new to me and I was already an extensive user of several. The biggest change in my social networking habits over the course of INF506 has been in my use of Facebook. Previously my Facebook use was almost exclusively for personal reasons – Facebook is where I connect with friends and relatives, people I knew before Facebook. With the subject’s main home being Facebook I found myself checking it several times a day instead my usual few times weekly. I started to explore a bit more and for the first time I have deliberately sought out pages to “like” that relate to my professional rather than personal interests and I am enjoying a more diverse newsfeed because of it.
Exploring Second Life was interesting and I’m glad I’ve done it but I don’t think I will pursue it further. I understand why a university might like to give distance students the opportunity to “sit” in a classroom and participate in a virtual class but it seems a shame to just recreate an on-campus experience when there is technology available for new and varied online learning experiences that aren’t feasible in a traditional, physical classroom. Second Life is a bandwidth hog and managing your avatar is a challenge – to me it is easier to have a discussion using Google Hangouts; explore actual museum and gallery collections from sites like The Metropolitan Museum of Art or Europeana, or go on a virtual field trip. Why recreate real places in a virtual world when you can explore the real thing using technology like Google Street View?
Prior to this subject if I’d thought about public and academic libraries’ use of social media I would have said that they use it to broadcast information rather than converse and connect with their users, even though my personal use is all about connections and conversations. Through reading for this subject and subsequent activities evaluating library websites and library use of social media I’ve started considering the impact and implications that a conversational, participatory approach has for organisations. It was a little disappointing to find that, for the libraries I’ve observed, the communication is in fact mostly one way. King’s (2015) reasons for libraries using social media include listening, connecting and responding. As I move forward with social media in my workplace I will be very aware of the importance of cultivating a collaborative two-way communicative approach rather than simply developing a broadcast medium, although that is more of a challenge in a school.
My workplace, a K-12 independent school, is only at the very beginning of social media adoption – for example the setting up of a blog for year 6 students last year was a very big deal. For most of our students having their own social media profile is not an option as they are aged under 13 so we would not consider having a library Facebook page unless it was exclusively promoted to senior students. However I think there would be support for class and library Twitter accounts, managed by a teacher or me, that could be used to interact with an author or expert, or to crowd-source information or similar (Harris & Cusick, 2014). Our Twitter feed could also be featured on our library website which we are just starting to develop using LibGuides so we could use it to broadcast and connect outside the school but not directly with our students. An unexpected bonus of this subject was what I learned from exploring effective library website design which will be applied to our LibGuides development.
Anderson, S. (2013). How to Create Social Media Guidelines for Your School. Edutopia. Retrieved from http://www.edutopia.org/pdfs/edutopia-anderson-social-media-guidelines.pdf
Bailie, H. (2014, December 11). Community, collaboration, conversation and content creation. Retrieved from https://thinkspace.csu.edu.au/hbailie/2014/12/11/community-collaboration-conversation-and-content-creation/
Bailie, H. (2015, January 15). Social media policy. Retrieved from https://thinkspace.csu.edu.au/hbailie/2015/01/15/social-media-policy/
Bailie, H. (2015, January 29). Why should libraries be on social media?. Retrieved from https://thinkspace.csu.edu.au/hbailie/2015/01/29/why-should-libraries-be-on-social-media/
Bartlett, H. (2014, February 27). Best Practices for Library Website Design. Retrieved from http://www.bartlettinteractive.com/blog/best-practices-library-website-design
De Rosa, C., Cantrell, J., Havens, A., Hawk, J., & Jenkins, L. (2007). Sharing privacy and trust in our networked world: A report to the OCLC membership. Dublin, Ohio: OCLC. Retrieved from http://www.oclc.org/reports/pdfs/sharing.pdf
Harris, F. J., & Cusick, M. M. (2014). What’s Not to “Like”? School Library Journal, 60(3), 46. Retrieved from http://www.slj.com/
Holmes, K., Preston, G., Shaw, K., & Buchanan, R. (2013). ‘Follow’ Me: Networked Professional Learning for Teachers. Australian Journal of Teacher Education, 38(12). Retrieved from http://ro.ecu.edu.au/ajte/vol38/iss12/4
Johnson, L., Adams Becker, S., Estrada, V., and Freeman, A. (2014). NMC Horizon Report: 2014 Library Edition. Austin, Texas: The New Media Consortium. Retrieved from http://redarchive.nmc.org/
King, D. L. (2015). Managing your library’s social media channels. Library Technology Reports, 51(1), 5. doi:10.5860/ltr.51n1
Lupton, M. (2013). Social media and Web 2.0: Teacher-librarians, risk and inequity. Synergy, 11(1). Retrieved from http://www.slav.vic.edu.au/synergy/volume-11-number-1-2013/research/289-social-media-and-web-20-teacher-librarians-risk-and-inequity.html
Nielsen, L. (2014, November 12). Conversation topics for educators in the age of social media. Retrieved from http://theinnovativeeducator.blogspot.com.au/2014/11/conversation-topics-for-educators-in.html
Schrier, R. A. (2011). Digital librarianship & social media: the digital library as conversation facilitator. D-Lib Magazine, 17(7/8). doi:10.1045/july2011-schrier
Souza, J. (2014). 10 Best Quotes from Seth Godin on PR and Marketing. Retrieved February 2, 2015, from http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/
The Social Media Revolution 2015. (2011). Retrieved from https://www.youtube.com/watch?v=0eUeL3n7fDs&feature=youtube_gdata_player
Wallis, J., O’Connell, J., & Liu, Y. (2014a). Social media tools: Blogs and micro-blogs [INF506 Module 3]. Charles Sturt University. Retrieved February 2, 2015, from http://interact.csu.edu.au/portal/site/INF506_201490_W_D/page/2d80ff67-8bcd-4aa5-007a-d987f88fcd97
Wallis, J., O’Connell, J., & Liu, Y. (2014b). Social media tools: RSS [INF506 Module 3]. Charles Sturt University. Retrieved February 2, 2015, from http://interact.csu.edu.au/portal/site/INF506_201490_W_D/page/2d80ff67-8bcd-4aa5-007a-d987f88fcd97