OLJ Task 4 Twitter feeds: Explore the Twitter feed of the CSU School of Information Studies (@SISCSU) and comment:
- What type of content is (re-)tweeted?
- Who is the targeted audience and how successful is this organisation’s Twitter presence?
Social networking, says our INF506 notes, “is the extension of personal relationships and community into the online environment” (O’Connell, Liu, Wallis, Gerts, & Chan, 2018). This seems to be the goal with @SISCSU, the Twitter account of the CSU School of Information Studies (SISCSU) that I chose to explore for this task.
The Twitter account is posted to by 3 academics from SISCSU, primarily @DrJaneGarner and includes all posts to SISCSU’s Facebook page, which are automatically tweeted out. In a reply to my tweet directed at @SISCSU on Twitter, Garner (2019) describes the intended audience to be primarily SISCSU’s students and alumni, but also acknowledges the “outside” audience and admits that the account has a marketing role as well. The followers of @SISCSU seem to belong to the identified primary audience. Accounts followed are individuals (students, lecturers, alumni, as well as accounts linked to interest groups and organisations from the wider library field.
The voice, tone and content of the tweets are appropriate for the intended audience and cover a mix of internal news reporting and links to external websites and publications of interest to the professional librarian community it serves. Tweets occur more frequently during certain active periods at the school, for example the start of study periods, or when SISCSU organised events take place.
Most tweets are self-generated/original posts or retweets, and occasionally replies to tweets from followed accounts. Self-generated tweets typically contain a link or Twitter handle of an individual or organisation, but images and hashtags are seldomnly used.
In my opinion the SISCSU’s Twitter presence is mildly successful. Most tweets are retweeted or liked once or twice. I believe the social engagement could substantially improve with two strategical changes: Firstly, inclusion of relevant/related images could make tweets more eye-catching, and therefore more likely to be engaged with. Patterson, Harvey, and others maintain that visuals are a core component of a current social media strategy. Secondly, hashtags are ubiquitous with tweets – y foregoing hashtags, @SISCSU tweets are more difficult to find and therefore less likely to be liked, retweeted or replied to (2018 Twitter report, 2018, p. 18; (Kim, 2018).
What did I learn?
While voice and content are important in setting the “tone” of a Twitter account, the appearance and searchability of tweets are vital.
NOTE: Cross-posted to INF506 201930 Facebook group
Bendall, F. (2018, June 7). #NoHashtags for Twitter? It’s time to rethink your tweets. Retrieved March 14, 2019, from SmartCompany website: https://www.smartcompany.com.au/marketing/social-media/twitter-hashtags-and-engagement/
Garner, J. (2019, March 13). [Memo to the author]. Retrieved from https://twitter.com/GrethaWocke
Harvey, G. (2016, July 19). How Using images greatly improves your Twitter engagement. Retrieved March 14, 2019, from Rethink website: https://rethinkmedia.org/blog/how-using-images-greatly-improves-your-twitter-engagement
Kim, L. (2018, April 9). Behold the amazing power of Twitter hashtags [Blog post]. Retrieved from Wordstream website: https://www.wordstream.com/blog/ws/2015/07/02/twitter-hashtags
O’Connell, J., Liu, Y. H., Wallis, J., Gerts, C., & Chan, C. (2018). Module 3: Social media tools and platforms – begin 18th March. Retrieved March 14, 2019, from S-INF506_201930_W_D: Social Networking for Information Professionals website: https://interact2.csu.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_39750_1&content_id=_2630661_1&mode=reset
Patterson, M. (n.d.). How to double your social engagement with images.
2018 Twitter report. (2018). Retrieved from Mention website: https://info.mention.com/twitter-report