Carolyn has spent more than 30 years helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel, and tourism fields.  She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them.

As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, Kantar (the world’s largest custom research company) and the Travel Research Centre.  Her blue-chip clients include Tourism Australia, TurEspana (Spanish national tourism organisation), Air New Zealand, Qantas, and Emirates.

Her passion is making a difference and she does this by making research accessible and business-focused. She co-created Domesticate™ (now owned by Kantar) – one of the industry’s most respected sources of strategic direction for the Australian domestic tourism market. She also set up MyTravelResearch.com in 2011 to help fulfill this passion by making the tools, approaches, and insights accessible to everyone.