Skip to toolbar

OLJ Task 2: What is Web 2.0?

Based on your reading and viewing of these resources, try to summarise in 350 words:

– what you know and think about Web 2.0 and

– the influence of technology on organisations.

This is a good basis on which to begin to record your reflections on your learning for this subject in your online learning journal blog at Thinkspace.


Web 2.0 is considered the next evolutionary phase of the internet since Tim Berners Lee created the first web server in 1991. The first iteration of the internet was a tool that better served the user information consumption. Although this was revolutionary in that users had access to such vast amounts of information, the word revolutionary is an overstatement in that the innovation is best described as ‘new old’meaning the first iteration of the internet was a new take on an old process of information consumption. Key innovations took place in the new millennium with regards to internet access and speeds, along with technology developments, which laid the platform for the next iteration of the internet, the participatory Web 2.0.


Web 2.0 technologies saw a dramatic shift in the functions of the internet, as it now allowed for users to communicate with each other using a variety of online social networking platforms, share and contribute information to public and private web pages and applications, create and publish content and collaborate without geographic boundaries due to ubiquitous internet access and innovations to mobile device technologies.


This new technology has provided a platform for greater information sharing and participation within a networked society. I do believe that this innovation comes with a caveat in that like all technologies that have the potential to change the way in which a society functions, users and organisations alike must engage with a healthy scepticism and care. I believe it is important to state a number of points that Web 2.0 technologies :

– allow for people to contribute to a digital network society – provided a functional level of individual digital literacy skills

– allow everyone a voice – provided all opinions are critically consumed

– provide a platform for greater social capital – provided an understanding of social capital online and offline is understood


Organisations have evolved to cater for these new technologies. Think about the everyday necessities such as banking, car registration renewal or grocery shopping. Industry has evolved to serve users in a positive way. But to counter this point, users must also reflect on what specific changes allowed for such positive consumer engagement and question if such changes come at a cost? – the answer to this question varies based on many factors social and political factors. To help provoke readers to think about this question, if Facebook were a country, it would be the largest on the planet. If it’s citizens where to pay tax would privacy be the fiat currency? Or would people be “…bartering privacy for the accumulation of social capital.”(Van Dijck, 2014, p.17).



Image Credit: mkhmarketing, Social Media Class, flickr CC BY 2.0

Van Dijck, J. (2013). Engineering Sociality in a Culture of Connectivity. The Culture of Connectivity: A Critical History of Social Media. Retrieved from….

0 comments on “OLJ Task 2: What is Web 2.0?Add yours →

Leave a Reply

Your email address will not be published. Required fields are marked *