Category: INF506

INF506 Module 2- OLJ Task 2: The influence of technology on society

OLJ Task 2: The influence of technology on society

“…summarise in 400 words what you know and think about the influence of technology on society in general and specifically on organisations. What are some of the main points organisations have to consider that they may not have had to consider in the past?”

Word count: 347

I believe technology has had a great impact on society and the running and actions of organisations. It is difficult to move anywhere in the modern world without encountering some form of developed technology, whether it be in the form of mobile phones, laptop computers, electronic cash registers or moving billboard advertisements. Developing technology continues to mould the shape of our social and business ecosystems.

First, with the development of technology, organisations have gained immediate and impactful access to individuals via television advertising and the internet. A focus on product and company ‘branding’ (Harper, 2015) or how organisations are ‘seen’ has developed to saturate social media and television advertising and production. This will have increased sales, demand for product and transactions, as well as providing immediate avenues for review and feedback on products/services. Additionally, technology has allowed for the development of global connections and ‘interorganisational partnerships’ (Rathi, Given & Forcier, 2014) that were previously impossible due to time and distance.

Technology and the laws that have come to support its prolific use and development, provides the public with easy access to company policies and decisions in organisations. As such, all organisations are being ethically monitored, challenged and held accountable for their impact on the environment and the social ecosystems in which they operate (Livermore, 2012) in real time.

Organisations now need to consider all of these aspects, plus the development of staff specialist knowledge to best access and utilise these technological resources. It has been found that while the purchase of new technology is carefully considered, the training needed by staff to understand this technology is often underestimated (Gaimon, Ozkan & Napoleon, 2011).

Some organisations are a direct result of developments in technology (the internet led to Facebook, Instagram & Google) and have continued to value and promote technology innovation within their workplace, establishing tech-friendly office spaces, work environments and mentalities (Waber, Magnolfi & Lindsay, 2014). These, and other organisations, must consider what it means to maintain relevance in a constantly changing ecosystem (Adner & Kapoor, 2016) and how to compete with new technologies as they develop.

References

Adner & Kapoor. (2016). Right tech, wrong time. Harvard Business Review, Nov 2016, (94) 11. Retrieved from Charles Sturt University website: https://interact2.csu.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_37900_1&content_id=_3129974_1&mode=reset

Gaimon, C., Ozkan, G. & Napoleon, K. (2011). Dynamic resource capabilities: managing workforce knowledge with a technology upgrade. Organization Science, 2011 (22) 6.

Harper, F. (2015). Success in programming how to gain recognition, power, and influence through personal branding. 1st Edition. Berkley, CA. ISBN: 1-4842-0001-2

Livermore, C. R. (2012). E-Politics and Organizational Implications of the Internet: Power, Influence, and Social Change. DOI: 10.4018/978-1-4666-0966-2

Rathi, D, Given, L. M. & Forcier, E. (2 Sept. 2014) Interorganisational partnerships and knowledge sharing: the perspective of non-profit organisations (NPOs). Journal of knowledge management. ISSN: 1367-3270

Waber, Magnolfi & Lindsay. (2014). Workspaces that move people. Harvard Business Review, Oct 2014. Retrieved from https://hbr.org/2014/10/workspaces-that-move-people

INF506 Module 1- OLJ task 1: Social Media and Society – Journal Article Analysis

OLJ task 1: Social Media and Society – Journal Article Analysis

Access this journal, Social Media and Society, and read one article from the current issue that appeals to your interests. In a blog post, provide a brief description and an analysis of the article of your choice. Do you agree with the authors? If not – why not? (350-400 words).

Word count: 382

Description and Analysis: Using social media networks to engage men in conversations on masculinity and suicide: Content analysis of Man Up Facebook campaign data.

This article used content analysis on social media responses to determine the impact of Facebook’s ‘Man Up’ campaign, encouraging men to speak up about their emotional health and wellbeing. The research was carried out as the program was being released as a three-part television series and onto social media. The authors collected posts and comments of people’s reactions to investigate the responses being voiced. The authors of this paper helped design the program and were attempting to determine whether social media can be used as part of health campaigns to open dialogue and awareness about complex social and mental health issues and potentially change attitudes.

Schlichthorst, King, Phelps and Pirkis (2019) predicted that ‘A population-based multi-level health promotion intervention that takes advantage of a variety of communication channels… is expected to be most effective’. Their use of social media as a second, but equally important platform in their campaign allowed space for conversations to start up following the television release. They recognised that, after such a potentially uncomfortable, relevant and often taboo subject being aired, the public required a safe space in which to share their opinions, stories and feelings. Luckily, most of social media responded positively to both the campaign and the responses of others to it. I think this was a clever way of reaching an increasingly tech-savvy audience and supporting their original release material. Additionally, by establishing this campaign in social media domains, they have allowed viewers to access and respond to the information presented at their own time and pace.

The authors examined ‘masculine norms’ and stereotypes common to most Western areas, resolving that, perhaps, we should be more open minded and broaden our narrow definition of ‘masculinity’. By addressing these ‘norms’ directly, they asked viewers to question their own, often ingrained beliefs and broaden their own expectations. They started conversations about ‘masculinity’ and what it is to be ‘a man’ in todays world.

Schlichthorst et. al. (2019) also discussed the benefits of information and health sharing on social media, explaining that visible conversations happening resulted in expanded ‘conversation circles’ and more information getting out there. Notably, they recognised that social media has the potential for harm as well as good but shared positive facts, reiterating that social media has also helped combat feelings of suicide and stigma.

References

Schlichthorst , M., King, K., Phelps, A. & Pirkis, J. (2019) Using social media networks to engage men in conversations on masculinity and suicide: Content analysis of Man Up Facebook campaign data. Social media & society, Sage Journals. https://doi.org/10.1177/2056305119880019

 

INF506 Assessment item 1: OLJ creation and first entry

INF506 Assessment item 1: OLJ creation

1. Define what social networking means to you in a professional sense

The online Cambridge Dictionary (2019) provides two definitions for ‘social networking’

“1) The use of websites and other internet services to communicate with other people and make friends

2) The activity of sharing information and communicating with groups of people using the internet, especially through websites that are specially designed for this purpose”

When I think of ‘social networking’, I automatically have an image in mind of a physical conference with numerous professionals in suits with pens, perhaps a more traditional view.

Combining these ideas, taking into account the age of technology in which we live today, I would have to say that professional social networking is:

The act of communicating with others by engaging in internet-based environments, to form professional contacts, using these links to share information, ask questions and develop programs and abilities. Social networking also provides the opportunity for engaging new audiences, advertising and developing products and promoting events.

As time goes on, I am sure I will adapt my definition as my understanding expands.

2. List what social networking technologies and sites you already use (for personal, work and study purposes)

Currently, I use Facebook, Instagram, Pinterest, Snapchat, WhatsApp and Weebly in my personal life. I also use Yammer, Interact2, SkoolBag, ClassCover and Seek.com professionally. I have a Twitter account but have not used it regularly for some time.

3. Describe what you expect to learn from completing INF506

I would expect to come across some new social media platforms and perhaps gain some specialist experience in the more mainstream platforms while developing ideas on how to integrate them into the school environment. I would like to find out how other schools are using social media to engage the community and which platforms they prefer. I would also like to come up with a plan to employ in my school environment in the coming year.

 Reference List

Social networking (2019) In Cambridge Dictionary: English Dictionary. Retrieved from https://dictionary.cambridge.org/dictionary/english/social-networking

 

Return to study

It is almost time to start back at study-life and I thought I should share where I am coming from (Instagram) this semester and why, perhaps I am a little reluctant to dive back into things.

Anyway, my subject this semester is Social Networking for Information Professionals, something I am relatively comfortable with in a casual, completely non-professional way so I am curious about what skills and tips I will be picking up along the way.

We will be using:

Facebook
CSU Thinkspace
Twitter
Instagram
GooglePhotos
Diigo

The only platform I don’t already have access to is Diigo, ‘a social bookmarking service’- whatever that means.

I am looking forward to developing an understanding of these sites and how they can support information professionals and, specifically, how they can assist in my career as a TL.