OLJ Task 2: The influence of technology on society
“…summarise in 400 words what you know and think about the influence of technology on society in general and specifically on organisations. What are some of the main points organisations have to consider that they may not have had to consider in the past?”
Word count: 347
I believe technology has had a great impact on society and the running and actions of organisations. It is difficult to move anywhere in the modern world without encountering some form of developed technology, whether it be in the form of mobile phones, laptop computers, electronic cash registers or moving billboard advertisements. Developing technology continues to mould the shape of our social and business ecosystems.
First, with the development of technology, organisations have gained immediate and impactful access to individuals via television advertising and the internet. A focus on product and company ‘branding’ (Harper, 2015) or how organisations are ‘seen’ has developed to saturate social media and television advertising and production. This will have increased sales, demand for product and transactions, as well as providing immediate avenues for review and feedback on products/services. Additionally, technology has allowed for the development of global connections and ‘interorganisational partnerships’ (Rathi, Given & Forcier, 2014) that were previously impossible due to time and distance.
Technology and the laws that have come to support its prolific use and development, provides the public with easy access to company policies and decisions in organisations. As such, all organisations are being ethically monitored, challenged and held accountable for their impact on the environment and the social ecosystems in which they operate (Livermore, 2012) in real time.
Organisations now need to consider all of these aspects, plus the development of staff specialist knowledge to best access and utilise these technological resources. It has been found that while the purchase of new technology is carefully considered, the training needed by staff to understand this technology is often underestimated (Gaimon, Ozkan & Napoleon, 2011).
Some organisations are a direct result of developments in technology (the internet led to Facebook, Instagram & Google) and have continued to value and promote technology innovation within their workplace, establishing tech-friendly office spaces, work environments and mentalities (Waber, Magnolfi & Lindsay, 2014). These, and other organisations, must consider what it means to maintain relevance in a constantly changing ecosystem (Adner & Kapoor, 2016) and how to compete with new technologies as they develop.
References
Adner & Kapoor. (2016). Right tech, wrong time. Harvard Business Review, Nov 2016, (94) 11. Retrieved from Charles Sturt University website: https://interact2.csu.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_37900_1&content_id=_3129974_1&mode=reset
Gaimon, C., Ozkan, G. & Napoleon, K. (2011). Dynamic resource capabilities: managing workforce knowledge with a technology upgrade. Organization Science, 2011 (22) 6.
Harper, F. (2015). Success in programming how to gain recognition, power, and influence through personal branding. 1st Edition. Berkley, CA. ISBN: 1-4842-0001-2
Livermore, C. R. (2012). E-Politics and Organizational Implications of the Internet: Power, Influence, and Social Change. DOI: 10.4018/978-1-4666-0966-2
Rathi, D, Given, L. M. & Forcier, E. (2 Sept. 2014) Interorganisational partnerships and knowledge sharing: the perspective of non-profit organisations (NPOs). Journal of knowledge management. ISSN: 1367-3270
Waber, Magnolfi & Lindsay. (2014). Workspaces that move people. Harvard Business Review, Oct 2014. Retrieved from https://hbr.org/2014/10/workspaces-that-move-people
