A one hundred word summary of Karen Bonanno’s keynote speech at the ASLA conference, 2011
We could be, but only if we allow it. With what has been described as an ageing, invisible profession, the path of least resistance would be to view the future with a ‘glass half empty’ attitude (Bonanno, 2011). However it is up to the drive and passion of TLs who understand our own worth, to ensure we match the rhetoric of our contribution, with the right audience (Bonanno, 2011). Bonanno suggests using the 5-finger approach in order to maximize our presence, efforts and relationships:
- Strength of character
- F.O.C.U.S
- Brand
- Relationships
- And the little things that count (Trump & Kiyosaki, 2011)
References
Bonanno, K. (2011). A profession at the tipping point. [Keynote speech]. ALSA Annual Conference.
Trump, D.J. & Kiyosaki R.T. (2011). Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don’t. Plata Publishing.