ASLA 2011. Karen Bonanno, Keynote speaker: A profession at the tipping point: Time to change the game plan from CSU-SIS Learning Centre on Vimeo.

In her speech, Bonanno raised several cogent points about the roles of Teacher Librarians and the risk we face of becoming an “invisible profession” if we fail to promote our skills, resources, and services effectively to our school community. By adapting the Five Finger Plan to Success to the TL’s context, Bonanno emphasised that we need to understand our strength of character, FOCUS (know the outcome and follow it until achieved), understand and develop our brand (with special consideration of the values we stand for), build relationships with the 10-30% of staff who are likely to work with us(particularly with key figures such as Principals), and consider the little things we can do each day to add value to our school community.

I found Bonanno’s perspective refreshing in many ways. The key message that we should reframe the difficulties we experience as opportunities to promote our continuing relevance was something that I personally found quite relevant given the overall (and largely understandable!) negativity among the wider teaching profession in our current climate. I loved the idea of “claim your space” and have been working over the last few weeks to build a social media presence for our school library in an attempt to promote our online library resources and recent reading initiatives, such as the staff and student Book Club. Bonanno’s message, along with Vanessa Trower’s Edutech presentation “The Learning Brand: What Marketing Has Taught Us Learning Professionals to Drive Engagement and a Learning Culture”, revealed a variety of strategies that I can utilise moving forward as I “claim” this virtual space on social media. This is especially important considering that while we are learning from home we cannot access our physical library spaces!

One final thought: it is interesting that in many discussions about the TLs role in academic and practitioner content that there is limited reference to the importance of marketing and promotions. So many people have identified that the key roles of TLs include our capacity as information specialists, instructional partners, ICT experts, and resource managers. Yet it seems that if we do not effectively promote these skills and services, we do in fact risk becoming an “invisible profession.” It up to us to ensure that this does not happen.