Backflip or clear direction?

I’m fascinated by the reported policy gymnastics of corporates. Are apparent  decisions like this reflective of leadership attitudes that disrespect consumers? Do we know the whole truth?

Is this collective leadership gone haywire? Or is it a “hero’s” flawed call? We may never know.

What’s your view? Please comment below

2 Replies to “Backflip or clear direction?”

  1. If nothing else, it is very reactive leadership. One of the big corporations always follows the other, so it was almost that Coles felt they had to because Woolworths did the same. Is it a reactive decision in a moment of crisis? From a marketing perspective, I’m sure there could have been other approaches to incentivise customers without backflipping over the free bags. I find it interesting in the rehtoric that Woolworths are saying how they have stopped providing free bags, but they were the ones that started giving them away first – and continued a lot longer with that than they first said they would.

  2. This sort of behaviour leaves me shaking my head … to backflip on these sorts of issues is just unacceptable – the vast majority of customers were not troubled by this and were able to bring their re-usable bags (I’m basing the statement about vast majority on people I know!). This is not a great example of leadership nor I think is it a hero’s flawed call. The other big mistake I think Coles made was to start giving away little plastic toy products and then ban the bag – sends very conflicting messages and smacks of desperation to think that people will go to Coles just to get the toy products.

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