Development of Computer Mediated Communication
The internet allows people to communicate regardless of time, place and familiarity (Lo, 2008). However, common aggravating elements include the internet’s absence of social and contextual information, such as attitude, mood and non-verbal cues (i.e. body language) (Lo, 2008; Luor, Wu, Lu & Tao, 2010; Scott, 2015). The absences of these highly important elements of communication can result in misinterpretation, which in turn can cause conflicts – A.K.A. FLAMING (Lo, 2008; Luor, Wu, Wu & Tao, 2010). Essentially, FLAMING is a breakdown in communication due to the lack of contextual and social information from the ‘speaker’. Unlike face-to-face communication, social media limits our means to provide additional pragmatic information and communication repair. Instead, the reader to applies their own mood and attitude to the utterance (Lo, 2008; Luor, et al., 2010; Scott, 2015), which can bring them to a different conclusion then what the ‘speaker’ intended (Scott, 2015).
An example of FLAMING: