INF506: OLJ Task 16 – Key Points on Policy

Task: Identify 5 key points which you would use to advise a Social Media Policy Working Group regarding the development of a policy for your organisation with regard to employees use of Web 2.0 tools and spaces for work and personal use while using your organisations’ computers/network and time.

  1. Be proactive in creating policies

If you don’t have policies in place, it is important to engage with staff and understand how they are using social media and create policies that encorporate the best practices you find. Organisations are better placed if they adopt social media policies and controls in a proactive manner using a formalised risk management process. (Demek, Raschke, Janvrin, & Dilla, 2018)


  1. Policies don’t work on their own

Social media policies need to be combined with staff training to ensure that there is an understanding of the policy and the tools the staff will be using. The more rigorous your policy, the more training staff will require to understand they can implement it.(Demek et al., 2018)


  1. You have to be explicit with you policies – down to the platform specific level

Different plafroms have different norms and expectations. AMSA’s social media terms of use does a good job of specifying that although on Twitter ther may be an expectation that you follw someone who follows you, AMSA will not. If you commit to a platform then you have to consider the specific information that this will necessitate you will including in your policy.


  1. Listening and Monitoring

By listening and monitoring social media you will quickly identify challenges and opportunities. If you leave it unchecked then there is the chance that the narrative incorrect or false information can quickly spread. If you do engage, then there is the opportunity to help provide essential information and to build an understanding of if and when your social media policy needs to be updated. (Brennan, 2017)


  1. Updating

Social media quickly evolves and therefore you need to regularly review your policies to ensure that they still meet the goals and requirements of the organisation. (Nathan, MacGougan, & Shaffer, 2014) There should be a schedule to review policies and monitoring in place to understand if a review needs to occur outside of the schedule.



Brennan, R. (2017, November 7). How to create a social media policy — NCVO Knowhow [How to]. Retrieved 18 January 2019, from

Demek, K. C., Raschke, R. L., Janvrin, D. J., & Dilla, W. N. (2018). Do organizations use a formalized risk management process to address social media risk? International Journal of Accounting Information Systems, 28, 31–44.

Nathan, L. P., MacGougan, A., & Shaffer, E. (2014). If Not Us, Who? Social Media Policy and the iSchool Classroom. Journal of Education for Library and Information Science; North York, 55(2), 112–132. Retrieved from

INF506: OLJ Task 17 – Thoughts for the Future

Schaefer (2018) discusses 10 ideas that will drive social media marketing in the future:

  1. Artificial intelligence
  2. Smart speakers
  3. Virtual spaces
  4. The move from public to private conversations
  5. Conversation marketing
  6. The talent gap – not having enough skilled people to utilise the available technology
  7. Government regulation
  8. Personal branding becoming the company brand
  9. Influence marketing
  10. The difficulty of getting your message heard

Interestingly to me, only the first three points are really new areas for marketing. Although the fourth point of conversations moving away from public forums to private messaging is technology related and refers to the emergence of private messaging apps, it is only a couple of decades ago when private ‘messaging’ (either by phone, email or mail) was the norm for conversations. The other items raised by Schaefer do have some nuances to do with the technological age we live in but are not dissimilar to the marketing world of the twentieth century.

The idea that new tools evolve the way that we interact but that the fundamentals are based on ideas that have been around for a long time is diametrically opposed to some of the hyperbolic discussion of the impact of technology:

The video’s reference to “a perfect storm for change” and the “most transformational time” may be correct, but there have been very few times in human history when the same claim could not have been made. The disruption to established monopolys have similarly occurred in the past.

So what does the technological change mean for information professionals? There is a need to adapt to the technologies and use the opportunities these provide to interact with people and information in new ways. Chat bots are going to democratise access to things such as legal advice. However, there will be a need for information professionals to be critical of claims that technology is completely changing the way things work and to stop becoming overly committed to any particular platform or technology. There are plenty of warning signs that the most “disruptive” of technologies are just exploiting legal loopholes that government will eventually close – it is claimed that Uber, Deliveroo and others in the gig economy are simply practicing ‘sham contracting‘. As platforms emerge with exciting new features and opportunities, it will be important that information professionals do not overly commit to the platform as it is likely that the platform will adjust its business model over time to make more revenue often at the expense of those providing content on the platform. The power that these platforms can wield once they have great power is seen in the booking sites exploitation of the hotel industry.

Technological change yields a lot of potential opportunities and pitfalls for information professionals, diversification and critical thinking are two ways that we can ensure that we get more benefits than down-sides.

INF506: OLJ Task 15 – Authentic Information

Two points to consider when finding authentic information within a socially networked world are:

1. Just because people know the source of the information is wrong it does not mean they will change their mind

De keersmaecker & Roets (2017) argue that even when people find out that a piece of information they based an assessment off was fake, that doesn’t mean that a person will re-evaluate their position. This is an important point as often when reading news and opinion you assume that everyone is working off the same (or similar) views of ‘the facts’. While I have understood for a long time the difference between news and propaganda, when the news can be tainted not just by bias but by complete lies that have since been disproved it makes the search for ‘authentic’ information much harder particularly when looking for analysis of facts.

2. What is driving social media to display ‘authentic information’ to you?

In the last few years, Facebook has been shown to:

As Jewell (2017) discusses, a company with this type of record needs to be treated with considerable caution and when the company’s founder discusses the vision of creating a social institution that can facilitate interaction between politicians and the public. When the company’s “main consideration is commercial” no matter what claims they make about ensuring the well-being of their users, it is impossible to trust that information you discover on the platform is not intended to manipulate your views or being displayed ahead of more relevant content due to commercial considerations. Facebook is not alone in holding this form of power and to be fair, this type of power has been held by media companies for centuries. The user however does need to ensure that any ‘authentic’ information is validated by a number of reputable other sites before being shared or used to inform your decision making process.


De keersmaecker, J., & Roets, A. (2017). ‘Fake news’: Incorrect, but hard to correct. The role of cognitive ability on the impact of false information on social impressions. Intelligence, 65, 107–110.
Jewell, J. (2017, February 22). If Facebook ruled the world: Mark Zuckerberg’s vision of a digital future. Retrieved 27 December 2018, from

INF506: OLJ Task 8 – Mobile Exploration

Compare and contrast their functionality of sites and the ways that they provide access to social tools. For each site list features that you consider provide a good mobile experience, and suggest any improvements that could be made.

ABC News

ABC News does not utilise responsive design, instead it uses a mobile and desktop versions of the site (Rawlins, 2016). On the mobile version of the site, ABC News promotes the social media and app options available to users including Snapchat, instagram, Twitter and Apple News. On the desktop version of the site, there is only reference to Facebook Messenger, so the site is tailoring its message to reflect the type of devices the user is on and not promoting things unnecessarily i.e. you cannot access Snapchat on a desktop and so why would you advertise it there?

In the individual news articles, the sharing options are similar although in the mobile version they include an option to share on WhatsApp, a mobile app. The sharing icons don’t include text on the mobile version probably to mirror the experience of mobile apps that just include large icons.

Desktop Version


Mobile Version

In general, the ABC News site replicates the experience of the desktop site on its mobile site, with some variation based on user expectations and platform opportunities.

CSU Interact2

The CSU Interact2 site does not provide a lot of social options. The site is responsive which provides a very familiar interface between mobile and desktop. Videos are scaled down to fit within the page and the way that mobile phones work, when you click on the video it gives you the option to open it in the YouTube app.

The site could benefit from an option to Tweet or share certain passages so that you can start a conversation with fellow students or send questions directly to the course convener. It would good to see what other students have highlighted or shared so that you can tell which passages are of interest to others and potentially allow you to connect with others that are interested in similar ideas.



Rawlins, B. (2016). Responsive Web Design. In Mobile technologies in libraries: a LITA guide. Lanham: Rowman & Littlefield.

INF506: OLJ Task 5 – Social News Site Review – Reddit

Reddit is an interesting social media sites compared to the more linear approaches of Instagram and Snapchat. However, when compared to Facebook and Twitter who tailor your feed to show you the “top” content, Reddit’s approach makes a lot more sense. The way that Reddit allows users to up/down vote content is reflected in the content scores and any comment on a topic is similarly voted up or down depending on the whim of other users. Reddit’s clear display of this scoring system makes it more transparent than other social media algorithms.

Reddit allows users to expand their reading interests and find articles of interest by allowing you to subscribe to ‘sub-Reddits’ that relate to the user’s topics of interest. Within those sub-Reddits users normally post links to articles or other content with a reason for the post. This can allow a user to quickly explore lots of content. Depending on the number of contributors of content then there is a great opportunity for you to discover new articles. The downside that there is often a lack of moderation within sub-reddits and it takes a little time to understand how the platform works and what is/is not worth looking at.

Compared to Feedly, a site that I use to keep up with my personal learning network (see my write up here) which is often a self-curated list of articles to read from certain key trusted sources, Reddit puts the user out of their comfort zone potentially exposing the user to a lot of junk content but similarly taking the user out of their filter bubble and engaging with a more raw version of the web that could prompt a user to come up with new ideas. However, this rawness means that it should only be one source of articles and reading as there is only so much free time in the day to wade through mixed content and sometimes you just need to find and read information from trusted sources.

INF506: OLJ Task 4 – Reviewing @nlagovau

The library tweets about events and exhibitions at the National Library. The account is used to reveal “behind the scenes” details that otherwise wouldn’t be available to the public. In one tweet a curator of the Cook exhibition gives a explanation of where a number of the exhibits have come from and why they are important.

They use #OnThisDay to tweet about important events in Australian history that are of relevance to the library such as commemorating the passing of Norman Lindsay.

The account generally retweets posts where someone is discussing a positive experience at the library, or a photo of the library or library event. There is a lovely retweet of someone who was really happy yo get her library card, this approach makes reading the libraries twitter feed uplifting.

There are retweets of historical information from likeminded accounts such as “Sydney Then and Now” showing the construction of the Harbour Bridge.

It appears that the goal of the Twitter account is to engage the public by creating lots of operational content on a regular basis. This is reflected in the library having over 41 thousand followers. A more strategic or politically motivated account would have a lot fewer followers and would not make reference to politically charged decisions such as celebrating a year since the referendum on same-sex marriage.


INF506 OLJ Task 3: Reflections on the Impact of Change

This blog post discusses six ways that social media is changing the world. The task for this OLJ entry is to reflect on two of these and how they have impacted on an organisation I am familiar with.

Social media is helping us tackle some of the world’s biggest challenges, from human rights violations to climate change

Social media can be toxic at times but it seems that its best side comes out in helping with disaster recovery. Tracking who is safe, where relief aid is needed, who is available to help people is changing the normal top-down process of disaster relief to a more distributed/networked model. This type of response can often occur more quickly than state-based approaches and in some ways is more resilient as the coordination of the response is not reliant on one group. However if the infrastructure for communications were to go down, there would be difficulties. However, it has been demonstrated that even in war-torn areas, that it is not impossible for social media to be able to make a positive difference. For example The Digital Humanitarian Network was able to send warnings to l to civilians and aid workers in affected areas in Syria of impending air raids.

Across industries, social media is going from a “nice to have” to an essential component of any business strategy

I am not much of a Tweeter but I was surprised by the number of responses I got from companies when I mentioned their product. It was clear that OneNote and Evernote need to help shape the narrative about their brands. I imagine that it would be a powerful influence on people if their issues were proactively resolved and people would therefore be more likely to recommend that product. For those products that don’t have a presence then they would find it harder to be proactive in resolving an issue or even identifying that there was a widespread issue in the first place.

INF506 OLJ Task 2: What is Web 2.0?

Web 2.0 (dynamic or user-generated content) is almost all I have ever known of the internet and therefore my first thought when the question of “What is web 2.0?” is posed, is why is that important?

To me, defining what web 2.0 is has helped me to consider what it is to different groups of people. The 2018 We are Social: Digital Report highlighted to me that across the world the adoption of social media and other web 2.0 technologies is not consistent and although Facebook is fairly ubiquitous, different age groups and social groups use different social media in different ways.

So my definition of web 2.0 is:

Web technology that allows the user to add and interact with content on the internet.

Defining what 2.0 is, will probably only get harder as the discussions of web 3.0 start to shape the dialogue over the future of the web, eclipsing talk of web 2.0. The “distributed web” that 3.0 discusses and the tools that it produces will also start to blur the lines of what is 2.0 and what is 3.0. To some extent this is already occurring with the popularity of messaging apps. The clean definition of social media versus peer-to-peer messaging is becoming increasingly blurred and with the importance placed on privacy and end-to-end encryption will result in more and more content being held on private networks and inaccessible via the internet (as we know it today).

INF506: OLJ Assessment item 1

For the purposes of this post, when I refer to a ‘social network’ I mean an online social network.

Define what social networking is:

To me, social networking means interacting with a group in an online space. The content that you add to the network needs to be view able to all those within the group and this is what differentiates social networking from direct messaging apps. Others within the group need to be able to comment and react to your post.

Social networking is about building connections with others who have a common bond be it either through friendship or an interest/involvement in a certain topic. It is about building knowledge of the common topic of interest and starting discussions that can help inform your decisions.

To engage in social networking, you have to have a safe and respectful place to engage in it. Although there are many examples of social networking happening on ‘unregulated’ apps such as Twitter, the open nature of them can stifle the interactions and knowledge building aspects due to the behaviour of some users.

List what social networking technologies and sites you already use

The social networking technologies I use actively are predominantly to do with my personal learning network. I use Twitter to build my understanding of the latest developments in education and EdTech and to engage in conversations with others that are interested in similar topics. I use a variety of other platforms passively as a content consumer including video, photo and link sharing services.

Describe what you expect to learn from completing INF506

I expect after completing INF506 I will:

  • understand the theory and practical application behind social networks so that I am better able to employ them in support of learning.
  • have a much broader understanding of how social networking impacts our society and why it has been so influential in major events in recent years.
  • be able to understand if an organisation is effectively using social media.