Design Brief

Dear Architect,

New World Supermarket is not a particularly nice place to visit.

  • Shoppers with a particular product in mind have to wind their way through many an aisle to get what they need
  • Shoppers who just want bread and milk (popular products) are treated as second class citizens, the bread and milk being as far away from the only entry as possible
  • Shoppers cannot stop for a chat lest they brave the angry glares and muttered comments of the people this backs up behind them
  • Everyday, shoppers become frustrated and stressed as they enter or exit the supermarket – the blind corners and tight passages creating congestion
  • Shoppers with children are not helped, they are hindered.

A supermarket is one of the only places the majority of humans need to visit on a regular basis. While the businessmen rub their hands with glee at this, why can’t it be something more? It’s fair that the owners of supermarkets need to make a buck, no doubt, but why can’t we make the supermarket experience something to look forward to? Something which tugs at the core of our human need to come together – of food and company. Can our relationship with food be closer, like it was thousands of years ago? Can our trips be personalised?

Supermarket 2.0

Where a profit is made, but people are not treated like walking dollar signs
Where people can stop for a chat
Where you can go straight for the item(s) you want
Where you never have to deal with congestion
Where parents or caregivers can tread without fear
Where the people entering and exiting are not clashing together constantly

And what if…

The supermarket became a central hub in the community – like a watering hole in the Savannah…
People can learn more about their food – where it came from: it’s story, it’s exact place of growth or manufacture…
People could pick their fruit and vegetables straight from the vine, or dig them up from the soil…
Your supermarket list syncs with a device on the trolly, guiding you to the items you need and the fastest route…
Foods were grouped in different ways…
There were no aisles…
Wanting bread and milk no longer required you to navigate the twists and turns of the whole supermarket…
Supermarkets had nice views, with lots of windows and natural light…
Played live bands instead of cheesy pop hits…

Supermarket 2.0 would attract more customers. People would feel drawn to the place, as it would morph from a exercise in consumerism to a celebration of human nature. It could become a meeting place in the community, a social event even. At the very least, a painless, easy, enjoyable experience for all users.

We want you to design Supermarket 2.0.

 

Blogs I’ve commented on:

Greg: A Design Brief

Heather: Blog task 3 – Design brief – Macleod station

Rochelle: DESIGN BRIEF – BLOG POST 3