Reflection on 2.3 Designing for the unknown

I am struck by the similarities between the writings of Hatchuel, A et al who refer to the necessity of integrating C-Space (Concept Space-  the unknown, the concepts that have yet to be confirmed) with K-Space (Knowledge Space- the known, existing knowledge and experience) in the process of design. Melles, G also refers to the necessity of design thinking to include ‘experiential knowledge making’ and ‘collaborative prototyping’, which appear to be a combination of including the ‘knowns’ (Knowledge) and ‘unknowns’ (Concepts) in the design process. The design brief for the Walker school seems to be an excellent example of this combination. Engine Service Design & Walker Technology College. Dear Architect: The Vision Of Our Future School: Walker Technology College


Reflection on Module 1.2 Does Design Matter?

After reflecting on the content in Module 1.2 I am struck by some common threads:

Deutsch Bank indicates that its starting point for design innovation is ‘human needs’. My assumption here is that they really mean ‘customer needs’. Tim Brown seems to indicate a similar starting point for design, but expands the idea to actually ‘helping people to articulate latent needs they may not even know they have’. He also refers to ’empathy’, which is exactly the instigation for Doug Dietz’z design of the MRI pirate ship – what an amazing design for assisting kids to overcome their fears of entering a MRI machine.

There also appears to be commonality in the three steps of  ‘design thinking’ as suggested by Deutsche Bank and Tim Brown.

  • Problem finding – start with human need or problem
  • Ideation – brainstorming
  • Prototyping

My favourite quote from this section is ‘Fail early to succeed sooner’ (Tim Brown)

References: David Kelly:

DeutscheDeutsche Bank:Design thinking for innovation, You Tube

Brown, T