Archive of ‘Uncategorized’ category

Excerpt of Marketing Plan for Library Learning Space

By: Chovanec, A., Crowder, E., Knight, S., Regitano, J.

Message Delivery Strategies

Tools*

Pre-Rollout: Marketing to Involve the Community in Family Space Design and CreationLogo Contest

Description – In order to involve the community in the creation of the Family Space’s logo, a contest will be held that engages the community. Either elements of or the entirety of the winning logo design will be used as Family Space logo. The prize for the winning logo design will be a gift card to a local business.

 

How to Advertise – The Library Director and Children’s Librarian will reach out to advertising design and/or graphic design programs at local universities (Bryant & Stratton College, Cazenovia College, and Newhouse School within Syracuse University) and will use web content on the library’s website and social media website to enhance awareness of the the contest within the local community.

3D Family Space Model

Description – The 3D model, with moveable elements, will be located at the circulation desk on the main floor of the library. There will be a sign adjacent, inviting patrons to manipulate the items (representing existing furniture pieces, bookshelves, etc) to create a design for their ideal Family Space. Librarians will take photos of these designs and their designers with a digital camera as evidence of community input and involvement.

How to Advertise – A small print ad will be placed in the Post-Standard describing the opportunity for community involvement in designing the new Family Space using the model described below.

Rollout: Marketing to Promote the New Family Space

Print

Posters

Every Child Ready to Read Poster – The Every Child Ready to Read Toolkit provides one poster that measures 22” x 34” (Every Child Ready to Read, 2012). Every Child Ready to Read (2011) states that, “The poster illustrates the five simple practices parents and caregivers can use to develop  early literacy skills beginning at birth.” See page for image.

Original Infographic Poster – The original infographic will contain information similar to that which is presented by the Snap! Learning & Reading Blog (2013).

 

Brochure

Every Child Ready to Read Brochure – One hundred brochures come with the ECRR Toolkit (Every Child Ready to Read, 2012). The ECRR Brochures will be placed in the Family Space. According to the description provided by Every Child Ready to Read (2011), “The brochure stresses the important role of parents as their child’s first teacher and provides an overview of five familiar, everyday practices that parents and other caregivers can use to develop early literacy skills.” See page for image.

Fliers

Community Flyer – The community fliers will be a half-page document, front and back, including information about the implementation of the Family Space and the resources available. It will also contain specific facts and figures from the infographic which would support awareness of the community’s need for children and family literacy services.

School Flyer – The school flyer will contain information similar to the community flyer about the new Family Space in child-friendly language. It will also make use of images and bright colors to appeal to this demographic.

Press Releases

Grand Opening Press Release – The press release will include information about the Family Space and the Solvay community need for children and family literacy services.

Additional press releases – These can be created strategically, as pertinent updates are made to the Family Space.

Web content

Library Website –  website will be regularly updated regarding the Family Space grand opening and subsequent activities and programming.

Library Facebook page – Similar to the website, the library’s Facebook page will be regularly updated regarding the Family Space grand opening and subsequent activities and programming. In addition, the Facebook page will be utilized to foster an online community in order to promote virtual WOMM (likes and shares) and to make the library more likeable/approachable by patrons of all ages.

Infographic – This will be the same infographic created for the physical poster, but shared via the the library’s website and Facebook page.

Take-Aways

VistaPrint Pens – Pens with the Family Space name and logo will be distributed both within the library and throughout the community.

VistaPrint Stickers – Stickers with the Family Space name and logo will be distributed both within the library and throughout the community.

VistaPrint Tote Bags – Tote bags with the Family Space name and logo will be available for sale at the circulation desk.

Every Child Ready to Read Bookmarks – The ECRR Toolkit provides 100 bookmarks (Every Child Ready to Read, 2012). According to Every Child Ready to Read (2011), “The bookmark stresses the important role of parents as their child’s first teacher and promotes the library as a resource for developing early literacy skills.”

Internal Marketing

ECRR Manual for Primary Implementer(s) (Library Director and Children’s Librarian) – Within the ECRR Toolkit, a manual is provided that includes the following items: “introduction and early literacy background, printout of each ECRR workshop presentation and talking points, instructions to customize presentations, participant handouts to reinforce workshop content, [and] booklists.”

Workshops for Staff – ECRR provides two workshops for staff. According to Every Child Ready to Read (2012), provides descriptions for these two workshops:

  • “Staff Workshop PowerPoint: This workshop provides early literacy information, introduces the five simple early literacy practices, and offers instructions for conducting the ECRR presentations…”

  • “Early Literacy and Learning Spaces Workshop: This workshop discusses how use design principles to create an environment that supports and encourages early literacy skills.”

Workshop for Staff and Community Partners – The ECCR Toolkit also provides a workshop to involve the community. Every Child Ready to Read (2012) provides the following description: “Community Partner Workshop: This workshop is for library staff and community partners and prompts a conversation on how the library and partners can use the new ECRR materials to promote early literacy in the community.

Emails/Memos – Both pre- and post-implementation of the Family Space, staff will be updated on progress and new marketing information via emails and memos.

Twitter – As Twitter is a popular tool with ECRR and libraries utilizing ECRR resources and programming, Twitter will be used to connect library staff with ECRR and other participating libraries.

*Please Note: WOMM will be an implicit component of all the marketing tools mentioned above.

Action Plan

Pre-Rollout:

What

Who

When

Time Commitment

1. Develop the Logo Contest Announcement and cover letter and advertise it at local universities and through social media.

1. Children’s Librarian, Interns

1. May 2014

1.     3 hours

2. Evaluate the logo design submissions and select a winning logo.

2. Library Director, Children’s Librarian, and Library Board.

2. June 2014

2.     2-5 hours (dependent upon community response)

3. Create a 3D Model for the Family Space.

3. Children’s Librarian, Library Staff, Interns

3. May 2014

3.     4 hours

4. Write and distribute a Family Space Model print advertisement.

4. Children’s Librarian, Interns

4. June 2014

4.     30 minutes

 

Rollout:

What

Who

When

Time Commitment

Direct targeted outreach to community leaders to create awareness of the Family Space, and invite said leaders to participate in an upcoming community partnership workshop.

Library Director, Children’s Librarian, Interns

May 2014

3 hours

Send out relevant Family Space updates to staff via emails/memos.

Children’s Librarian, Interns.

Beginning in May 2014; Ongoing

30 minutes/week

Regularly update  website regarding the Family Space grand opening and subsequent activities and programming.

Library Director, Children’s Librarian, Interns

Beginning in May 2014; Ongoing

30 minutes/week

Regularly monitor and update library’s Twitter account.

Children’s Librarian, Library Staff, Interns

Beginning in May 2014; Ongoing

30 minutes/week

Regularly monitor and update library’s Facebook page

Children’s Librarian, Library Staff, Interns

Beginning in May 2014; Ongoing

1 hour/week

Create mock ups of community/school fliers and infographic.

Children’s Librarian

(Staff Member, Intern, or Volunteer who shows interest and ability may also be a part of the creation process)

May and June 2014

5 hours

Host ECRR staff and community workshops.

Library Director, Children’s Librarian, Library Staff, Interns, Volunteers, and Community Partners

June 2014

12-15 hours

Create Family Space grand opening press release.

Library Director, Children’s Librarian

June 2014

1 hour

Create mock ups of pens, stickers, tote bags and posters in VistaPrint.

Children’s Librarian (Staff Member, Intern, or Volunteer who shows interest and ability may also be a part of the creation process)

July 2014

3 hours

Order pens, stickers, tote bags, and posters from VistaPrint.

Children’s Librarian

July 2014

15 minutes

Distribute Family Space grand opening press release.The press release will be sent electronically and in print to local newspapers and other relevant publications.

Library Director

July 2014

30 minutes

Post community fliers in Solvay-Geddes Community Youth Center (CYC), Childcare Center, and other local businesses (doctor’s offices, dentists, salons, etc). It will also be distributed to local high school as high-school students may have siblings or other children that they babysit, or even children of their own.

Children’s Librarian

July 2014

3 hours

Give school fliers to local elementary school and teachers to distribute to their students.

Children’s Librarian

August 2014

1 hour

Put out ECRR materials (brochures, bookmarks, book lists, tips lists, poster) within the library.

Volunteers

September 2014

5-10 minutes

Timeline

Timeline for Marketing Family Space

May 2014

1. Develop the Logo Contest Announcement and cover letter and advertise it at local universities and through social media.

2. Create a 3D Model for the Family Space.

3. Target outreach to community leaders to create awareness of the Family Space, and invite said leaders to participate in an upcoming community partnership workshop.

4. Create mock ups of community/school fliers and infographic (will continue into June).

Ongoing:

1. Send out relevant Family Space updates to staff via emails/memos.

2. Regularly update  website regarding the Family Space grand opening and subsequent activities and programming.

3. Regularly monitor and update Twitter account.

4. Regularly monitor and update Facebook page.

June 2014

1. Evaluate the logo design submissions and select a winning logo.

2. Write and distribute a Family Space Model print advertisement.

3. Create mock ups of community/school fliers and infographic (continued from May).

4. Host ECRR staff and community workshops.

5. Create Family Space grand opening press release.

Ongoing:

1. Send out relevant Family Space updates to staff via emails/memos.

2. Regularly update website regarding the Family Space grand opening and subsequent activities and programming.

3. Regularly monitor and update Twitter account.

4. Regularly monitor and update Facebook page.

July 2014

1. Create mock ups of pens, stickers, and posters in VistaPrint.

2. Order pens, stickers, and posters from VistaPrint.

3. Distribute Family Space grand opening press release.

4. Post community fliers in  Community Youth Center (CYC),  Childcare Center, and other local businesses (doctor’s offices, dentists, salons, etc). It will also be distributed to high-school students may have siblings or other children that they babysit, or even children of their own.

Ongoing:

1. Send out relevant Family Space updates to staff via emails/memos.

2. Regularly update website regarding the Family Space grand opening and subsequent activities and programming.

3. Regularly monitor and update Twitter account.

4. Regularly monitor and update  Facebook page.

August 2014

1. Give school fliers to local schools and teachers to distribute to their students.

Ongoing:

1. Send out relevant Family Space updates to staff via emails/memos.

2. Regularly update  website regarding the Family Space grand opening and subsequent activities and programming.

3. Regularly monitor and update Twitter account.

4. Regularly monitor and update Facebook page.

September 2014

1. Put out ECRR materials (brochures, bookmarks, book lists, tips lists, poster) within library.

Ongoing:

1. Send out relevant Family Space updates to staff via emails/memos.

2. Regularly update  website regarding the Family Space grand opening and subsequent activities and programming.

3. Regularly monitor and update Twitter account.

4. Regularly monitor and update Facebook page.

Budget

Expense Source

Item

Cash Amount

Notes

Materials

ECRR Program and Related Materials

$ 0*

*Included in Project Plan Budget

Moveable 3D Model

$30.00

Includes materials for creating a 3D model of current space; e.g. styrofoam sheets, adhesive, colored paper

Digital Camera

$70.00

Canon PowerShot A2500 16MP Digital Camera; includes sales tax and shipping from Amazon.com

Posters (2)

Pens (200)

Stickers (400)

Totes (50)

$14.99

$120.00**

$149.99

$384.99

Family Space Logo can be uploaded to all of these items through VistaPrint (vistaprint.com).

**The cost of pens is currently being updated on the VistaPrint website, and the updated pricing will be available on 04/03/14. This number is an estimate.

2 reams 8.5”x11” Colored Copy Paper

$0.00***

For printing half-page fliers; 500 community fliers, 450 school fliers; Based on pricing from Staples.com

*** The cost of printing (color or black and white) is provided by the OCPL Community Relations

Printer Ink

$0.00***

*** The cost of printing (color or black and white) is provided by the OCPL Community Relations

Press Release/

Advertisement

$0.00****

There is no charge for press releases.

Gift Card to Local Business (Logo Design Winner)

$100.00

It is the hope that the library will be able to acquire this gift card through contributions made through local businesses. However, if this is not possible, the library will purchase a gift card or create a prize valuing around $100.00.

Refreshments for Community Partners Workshop

$50.00

Materials Total

$919.97

Personnel

Library Director

$637.00

Based on $26.00/hr; 24.5 hours

Children’s Librarian

$945.00

Based on $20.00/hr; 47.25 hours

Library Staff

$314.77

Based on $10.67/hr; 29.5 hours

Volunteers

$0*

*Unpaid; 23.25 hours

Interns

$0*

*Unpaid; 44 hours

Personnel Total

$1896.77

GRAND TOTAL

$2816.74

*Should additional ECRR marketing materials be required, the library may purchase them separately for an additional fee through the American Library Association (Every Child Ready to Read, 2012).

 

Family Space Budget for Library

Budget

Below is a list of projected expenditures for the project, in its ideal form. It is understood that the library may not have all the financial resources necessary, at the time of project implementation, to put toward each item in this list. As it stands, this budget is based on Phase I: Startup Costs (initial design and implementation of new space arrangement) and Phase II: Weekly Staffing and Upkeep Costs. It is assumed that implementation of this project will occur during regular library hours and largely at the hands of community volunteers, overseen by the Children’s Librarian and other available Library Staff. It is understood that there may be cheaper options to those offered for materials in this budget (homedepot.com and amazon.com were consulted for most of these estimates), and that the library may in fact be tax-exempt (though this was not assumed). Additionally, the library may be able to look to its community members for donations of some of these items, e.g. a digital camera and general painting supplies.

Phase I: Startup Costs, Design & Implementation

Expense Source

Item

Cash Amount

Notes

Programs

Every Child Ready to Read (ECRR), Second Edition Kit (ALSC & PLA)

$250

($20 discount for ALA members)

Includes manual, CD with materials for 8 workshops, bookmarks, brochures, and a poster; approximate tax and shipping added

Materials

Literacy Materials (as specified in ECRR’s guidelines)

$500

Including, but not limited to building blocks, puzzles, games, cards, and books. The suggested materials are specified in ECRR guidelines. This is an estimate of the total price.

Wall Paint

$76

2 gallons; $38/gal (Home Depot); tax added

Furniture Paint

$70

4 pints; $16/pt (Home Depot); tax added

Paint Kits

$87

8 kits; $10/kit; each kit includes 1 brush, 1 large roller, 1 small roller, and 1 large tray; tax added

Primer

$31

1 2-gal container (Home Depot); tax added

Plastic Drop cloths

$6

1 pack of 3 cloths, measuring 9’x12’ each; $5/pack; tax added

Painter’s Tape

$15

2 rolls; $6.58/roll; 1.88”x60yds each; tax added

Paper Towels

$12

1 pack; 8 rolls/pack; $11/pack; tax added

Anti-fume Respirator Masks

$93

10 packs, 2 masks/pack; $8.53/pack; tax added

Moveable 3D Model

$30

Includes materials for creating a 3D model of current space; e.g. styrofoam sheets, adhesive, colored paper

Digital Camera

$70

Canon PowerShot A2500 16MP Digital Camera; includes sales tax and shipping from Amazon.com

Personnel*

Library Director

$400

Based on $40/hr, approximately 10 hours total; Includes review and approval of plans, community interface, partner/funding solicitation

Children’s Librarian

$2000

New hire; Based on $20/hr, 100 hours total; Includes initial weeding of the teen collection, final design of space, grant writing, partner/funding solicitation, volunteer solicitation, materials purchases, community interface, answering project-related questions, and physical labor

Library Staff

$1000

Based on $20/hr, 50 hours total (5 staffers at appx. 10hrs each); Includes community interface regarding the project, building of 3D model,photos of 3D model designs, review of and report on community designs, volunteer solicitation, answering project-related questions, and physical labor

Community Volunteers

$320

Accounts for the training and supervision of approximately eight (8) one-time adult community volunteers; based on appx 5hrs/volunteer, $8/hr

Youth Volunteers

$64

Accounts for the training and supervision of approximately four (4) one-time youth volunteers; based on appx 2hrs/volunteer, $8/hr

Phase I Total

$5,618

Phase II: Weekly Staffing & Upkeep Costs

Expense Source

Item

Cash Amount

Notes

Personnel*

Children’s Librarian

$800

New hire (as above); Based on 40 hours/week at $20/hr; Includes ongoing weeding, maintaining a presence in the children’s area and Family Space, supervising volunteers and interns, leading workshops, demonstrations

Part-time Library Clerk

$380

19 hours/week, $20/hr; Includes assisting children’s librarian with staffing the space, supporting workshops

Parent Volunteers

$80

10 hours/week; training and supervision appx $8/hr; Includes assisting with staffing the space during high-traffic hours, locating materials/toys/games, regular cleaning of surfaces

Student Interns

$80

10 hours/week; training and supervision appx $8/hr; Includes assisting with workshops and demonstrations, cleaning, and assisting with weeding of teen collection

Phase II (Weekly) Total

$1,260

 

GRAND TOTAL

$6,878

 

*Personnel costs are based on estimates. These estimates may exceed real costs. Interns and volunteers were assumed to cost minimum wage (NYS) per hour, to account for necessary training and supervision.

 

Module 1.1

Doorley & Witthoft (2012 p.30) impress upon us that space is something that can create an impact on the way we learn, work and play immediately. So, starting with what you have, make a change. In your learning environment, is there an empty space? Find one, take it and transform it, quickly. You might consider making a pop-up learning space from scratch for a short period of time, or adapting an existing space in a small way with the goal of making a difference to learning. Share your ideas or inspiration in the Forum. What did you change or transform quickly in your learning environment?

As mentioned in my Introduction post, I am not at liberty to transform any empty spaces in my learning environment currently, but I have a prime example of a way that I used design thinking to transform an underused Children’s Space at a public library into a Family Space (that will hopefully see more traffic in future months)!

In class last semester I worked with a small group of students on the creating, marketing and assessing of a library space redesign that was conceptually simple (as the library  has a limited budget) but meant to be beneficial to early children’s literacy in a specific Upstate NY community. Our pared down plan was to move the existing Teen Space (which was right in the center of the Children’s Space for some reason) upstairs to their own quadrant of the “adult” section of the library. Then we would combine the early children’s literacy materials, as well as the parenting materials and move them into the (now empty) space where the Teen’s Room used to be.

During our research for the space redesign (or space reshuffle, if I’m being more accurate) we found that the creation of boundaries, or “smaller spaces within a larger space” (Feinberg et al., 2004, p. 99) was an important design consideration. Boundaries are important as they allow for both active and quiet spaces. These smaller spaces within a  larger space can be created through such things as bookshelf and furniture arrangement, etc. Our research also led us to the notion that creating a space in the children’s area that encourages social interaction between children and families is also important. (Bayliss, 2013; Feinberg et al., 2004, p. 100; Nichols, 2011).

Some key (albeit small) ways we sought to engage with the concepts of boundaries and encouraging social interaction between children and caregivers in library spaces included ensuring that there was appropriately-sized seating for both caregivers and children in the Family Space area. We also combined the materials in the existing Children’s Space with the materials in the existing Parenting area (decidedly less material here) and had the furniture rearranged in a way that was conducive to caregiver and child social interactions.

 

Introduction

Hello, all.

Sorry for my Internet silence until this point. I’ve been trying to wrap my head around the new content management tools required for this class, as well as the super exciting (super overwhelming) breadth and scope of the material provided for us by our instructor. I promise to be more present in future conversations/future weeks. I’ve been loving everyone’s response to Module 1.1’s mini space redesign project! I’m feeling slightly intimidated as I don’t have access/authority to redesign a library or classroom  space but I’m hoping this forces me to be more creative, and yields some interesting results. Until then, see you on the forum!