Social networking and information policy

The development, maintenance and implementation of policies that coherently move participants forward in organisations that are increasingly corporatised such as libraries and schools need to address changes that are occurring with technology in our society (Bryson, 2007; Dearnley and Feather, 2001). For policy documents to remain relevant throughout increasing technological change, information professionals should seek to initiate research into future scenarios that will involve new technologies, occupations and problems for their employees and clients (Odden, 2012). Information policy documents should be free of political bias and seek to create creative and collaborative cultures within organisations that are inclusive (Bryson, 2007). Fisch and McLeod (2013) have sought to highlight the need for policy developments in their education system that is failing to maintain the standards set in other countries such as China and India during technological shifts. Shifts in technology have also led to increased focus on the pedagogical and curriculum implications for education organisations such as the popularity of Mishra and Koehler’s (2006) TPACK framework for classroom integration.
Schools need to go beyond the development of pedagogical and technological integration with the curriculum and seek to develop policies that address the needs of the community in a holistic way (Hay, 2010). The collaborative efforts of technology enthusiasts who have co- created videos like “Did You Know” (Iowa Future, 2011; McCann, 2012; Sandifer, 2008) can help to motivate organisation stakeholders to identify and prepare for the significant shifts that have been and will occur in the near future. Hay (2010) argues that stakeholders’ teams need to converge and deliver a synergistic approach to 21st C learning built on strategic policy that addresses technology, pedagogy and curriculum in a balanced way.
Bertot, Jaeger, and Grimes (2010) have also discussed a shift in government policies related to information and transparency where the affordances of Web 2.0 technologies are playing an increasingly important social role. The success of Obama’s 2008 Iowa presidential campaign was attributed to the co- creation of the blog where supporters added comments to the blog and contributed to a public movement (Harfoush, 2009). Shifts can also be seen in government information policies that have sought to evolve in line with Web 2.0 developments that redefine the way elections and even governments now participate in digital environments (Bertot, McClure, and Jaeger, 2008; Bertot, Jaeger, McClure, Wright, and Jensen, 2009). Public libraries are now challenged with the redefinition of their traditional social role of providing books and the need to develop Library 2.0 approaches with an increase in public Internet provision.
Jenkins et. al. (2006) suggest that policy-makers need to address equity, transparency and ethical challenges so that the use of Internet technologies in schools can be integrated as a paradigm shift toward digitally responsible and creative classroom environments.


Bryson, J. (2007). Chapter 10: Policy making. Managing information services: A transformational approach (pp/125-130). Burlington, Vt.: Ashgate e-Book. [ebook]

Bertot, J., McClure, C. and Jaeger, P. (2008). “Public libraries and the Internet 2007: Issues, implications, and expectations,” Library & Information Science Research, volume 30, number 3, pp. 175–184.

Bertot, J., Jaeger, P., McClure, C., Wright, C., and Jensen, E. (2009). Public libraries and the Internet 2008-2009: Issues, implications, and challenges. First Monday, 14(11). Available

Bertot, J. C., Jaeger, P. T., & Grimes, J. M. (2010). Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies. Government information quarterly, 27(3), 264-271. Retrieved from:

Dearnley, J., & Feather, J. (2001). Information policy. The wired world: An introduction to the theory and practice of the information society (pp. 60-93). London: Library Association.

Fisch, K. and McLeod, S. (2013) shifthappens. Retrieved from:

Hay, L. (2010) Shift happens. It’s time to rethink, rebuild and rebrand. retrieved from:

Harfoush, R. (2009). Yes We Did! An inside look at how social media built the Obama brand. New Riders.

Iowa Future. (2011), Iowa, Did You Know? Retrieved from:

Jenkins, H., Clinton, K., Purushotma, R., Robison, A. J., & Weigel, M. (2006). Confronting the challenges of participatory culture: Media education for the 21st century. Retrieved from:

McCann, G. (2012). Shift Happens (2012). Retrieved from:

Mishra, P., & Koehler, M. (2006). Technological pedagogical content knowledge framework (TPACK).

Odden, L. (2012). Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. John Wiley & Sons.

Sandifer, S. (April 22, 2008). Shift Happens — Now What? Retrieved from:

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