The ASU Libraries’ Library 2.0: Addressing the 4Cs of Web 2.0

The 4Cs of Web 2.0 are: collaboration, conversation, community and content creation (or co-creation) (Gates, 2009). The Arizona State University (ASU) Libraries’ News Events and Announcements web page and associated social media videos on their Youtube channel are an example of how Web 2.0 tools such as wordpress can provide a range of social networking features that assist in addressing the 4C’s. ASU’s focus on social networking features such as facebook, twitter, Google+, and YouTube encourage visitors to the website to maintain a collaborative relationship with the university library through selecting their favourite social networking application/s and following the news that is published to them. The social networking features of ASU’s ‘thelibrarychannel’ are an embracement of Web 2.0 technologies for a more ‘user orientated’ approach to knowledge because they encourage the community in conversation with 24/7 chat and social networking features (Casey and Savastinuk, 2006). Connected community conversations are also encouraged in the ASU Libraries’ YouTube channel The Library Minute show ‘The Social Connection’ where viewers are requested to utilise the chat, Facebook and Twitter networks to inform the Library of any concerns. Other The Library Minute videos such as Mobile Web, Open Access, Mobile Security and Online Access (see links below) also explain valuable information about a range of digital library resources. ASU Libraries are demonstrating a strategic approach to building a rapport and more meaningful relationships with the community with a competent and transparent attitude toward digital resources and how they relate to social networking. Schrier (2011) argues that a strategic approach to the use of social networking by libraries can assist in developing the use of digital resources that would otherwise suffer from a disconnect. ASU’s focus on collaboration, conversation and community arguably lead to an indirect method of co- creation of content, however, Web 2.0 technologies offer the potential for more direct community contributions to the publications of the Library (Miller, 2005; Casey and Savastinuk, 2006). The affordances of Web 2.0 library technologies identified by Holmberg, Huvila, Kronqvist-Berg and Widén-Wulff (2009) need to be utilised more by ASU so that a larger suite of Library 2.0 features are available for co- creation to be fully addressed.




ASU libraries. (n.d.) The library channel: News, events, announcements. In ASU: Arizona State University. Retrieved December 28, 2012 from


Casey, M. and Savastinuk, L. (2006). Library 2.0: Service for the next-generation library, Library Journal , 1 September. Retrieved from


Gates, J. (2009). The 4Cs of web 2.0 and storytelling. In The learning evolution. Retrieved from


Holmberg, K., Huvila, I., Kronqvist-Berg, M., & Widén-Wulff, G. (2009). What is library 2.0?. Journal of Documentation, 65(4), 668-681.


Miller, P. (2005). Web 2.0: Building the new library, Ariadne , 45, 30 October. Retrieved from


Schrier, R. (2011). Digital librarianship & social media: the digital library as conversation facilitator, D-Lib Magazine, 17(7/8) July/August 2011. Retrieved from


The Library Minute Video Links:


ASU – Arizona State University (Sep, 2010). The Library Minute: Mobile Web


ASU – Arizona State University (Oct, 2010). The Library Minute: Open Access


ASU – Arizona State University (Apr, 2011). The Library Minute: The Social Connection


ASU – Arizona State University (Oct, 2012). Important Library Minute: Mobile Security .
ASU – Arizona State University (Nov 25, 2013). The Library Minute: Online Access.

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