KN artefact critique

Heather Bailie  Get connected with Google+

This digital artefact is engaging, concise, visually appealing and clever in its design.

The initial question puts the audience in a place to embrace what follows. This is the hook that gets the viewer in, followed by an introduction that is unambiguous. The audience knows where they’re heading. There is a problem (You need to learn how to connect), and here’s a solution. (Have I got the solution for you!)

The music harmonises well with the embedded text and the narration. There is a confidence to the presentation that is encouraging for the viewer. Heather has practised what she preaches, in seeking, sensing and sharing ideas from her PLN. The medium becomes the message – together we know so much more.

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Heather’s calm and positive narration imbues the digital artefact with a can-do ethos. This is what connected educators do, she says. They take advantage of the opportunities technology affords to develop relationships with other people.

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The graphics are seamless, and the backgrounds both blend in well and enhance the foreground text and image. The movement of the graphics displays a clever design sense so that the accompanying narration aligns well. The characters that appear at the beginning and the end of the artefact introduce the learning concepts, then draw conclusion to the essential instruction in the middle. The artefact tells the viewer what to do, in simple easy chunks, suggesting some options but then alighting on Google+.

If the imperative is to get people connected and sets out to get people on to Google+, perhaps other tools need not be cast aside. You don’t have to diss Ford to sell Holdens! The Twitter people look a bit sad..

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The concept of community informs the artefact, both in the idea of the community of educators in the global sense, as well as the communities that one can be part of in Google+.The acquisition of the knowledge is made more efficacious in the repetition of the community of practice idea that is at the heart of Google circles.


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This short video would be ideal to view in a staff meeting to kickstart a conversation on social media and Google+, with a follow up online training workshop. My school has iTeas and iToasts for PL for staff and the workshop atmosphere is conducive to trialling new tools and strategies.  It’s not threatening and generally collegial. Alternatively, a backchannelling tool such as Padlet, could collect ideas and suggestions, as well as hosting the video.

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