4.1 Globalisation of Information & Learning
Supporting the Digital Learner. Local and global factors examined – social, cultural and global impact. Guidelines and policies to support digital learning.
– How can we nurture global and holistic practice for learning?
Learning and working digitally is ‘learning and working globally’.
Our PLN includes local and global people.
Skyping in the Classroom.
– How do you foster a globally sensitive personal brand?
‘Personal Branding’ – digital citizenship needs. Managing your online reputation.
Reading – 4 things you need to know to help your students manage their online learning.
– establish an active digital footprint. Your choice of how you want to be percieved online.
1) What’s an E-Reputation?
– Professional presence.
– Search engines: I have utilised this in class through a Google search for my own name. Bringing up Univeristiy graduation and an old phone number.
– Blogs and Websites:
– Blogs and Websites: students have actually found my Facebook account because I used a known avatar image.
– Social Media sites:
2) Why Online Reputations Matter?
The gossip factor of the Internet reaches farther and wider than real life.
– 78% of employers check search engines for your details. 63% of Social Media sites are checked.
– 8% of companies have fired for abusing social media.
– Ensure a ‘Good Online Presence’ to do good in your life.
3) What Potential Employers Are Watching For?
– Common BAD Reputation Issues Online.
– Photos used of you without permission.
Unflattering comments and information about you.
– Incriminating information.
– Digitally non-existent.
4) What Can You Do About It?
– Set your own reputation: participate online, create your own digital strategy and positive presence.
– Stay on top of things: monitor your online presence through Google searches, and Social Media comments.
– Ensure there is more Good than Bad: regularly post your own information, use SEO ensuring preferred articles are in top results.
– Secure Everything: secure your own online accounts. Don’t reveal personal information such as birth dates.
– Educate your Family and Friends: monitor tags and posts of your social media image; ask to remove photos and unflattering comments.
Nielsen, L. (2012, October 29). 4 things you need to know to help your students manage their online reputation by [Blog post].
Retrieved from http://theinnovativeeducator.blogspot.co.uk/2012/10/4-things-you-need-to-know-to-help-your.html.
Reading Notes – Personal branding of a teacher: into e-educational environment.
A metaphor describing ‘how teachers look’ online and in school. Teachers’ need to ‘look good’ through their standards, atttitudes and habits. Similar to a statement from our principal “we need to become positive BBQ talk within our community”. So to, our community extends to e-learning. The positive BBQ talk needs to extend to our online personas. An advertisement persay of our professional and personal selves and painting our educational institutions with our own ‘online brush’.
1) MARKETING A TEACHER.
Technology is the principal way of disseminating information.
Educational marketing – as teachers, we are responsible for our professionalism, our personas both online and off, before any intervention of our educational institutions.
1.2 Introduction – essential to build institution image through the teachers, and individual teacher images themselves.
– as teachers’ we are a commodity. Required or not by our future employers. A commodity that requires the nurturing of our personas.
1.2 Teacher positioning – marketing of teachers depends upon:
– external macro-environment: the country of employment. Labour market, demands for expertise, political stability, education policies, educational system, demographics, geographical, cultural conditions.
– external micro-envronment: staffing competition. How many, if any teachers can fulfil expertise area?
– internal environment: the teacher themselves. Self-analysis of worth and monitoring.
Strategic teacher planning for the next 3-5 years.
Teacher marketing mix developed on:
– Product: the functional needs of customers; i.e. the teacher.
– Price: value adding.
– Place: getting the educational organisation into the consumer’s hands.
– Promotion: communicate to the buyer (students, parents, community) to attend our school; i.e. teacher and school ‘looking good’ through web, print, social networks, events, PR.
Teachers can control the 4 Ps, subject to internal / external constraints.
1.3 A Teacher Brand – creating the external face (identity) that a person or business projects. Brand Strategy is how to be competitive – customers need to want their teachers and schools.
Brand Identity is key to a Functional Brand Strategy. Main determinants are:
Web 2.0 is about Connecting people.
Social Media (or Brand) Marketing is done through building positive connections and persona through:
– Professional Networking (PLN).
– Social Networks (Twitter, Facebook, Google+).
– Sites and Forums.
Brandabur, R. E. (2012). Personal branding of a teacher: An approach into e-educational environment. Paper presented at the International Scientific Conference eLearning and Software for Education, 1 44-49. Retrieved from http://www.ceeol.com/aspx/getdocument.aspx?logid=5&id=EDC36F33-BC1D-458F-8C2F-4799923136D6.
Think, Reflect, Discuss
- Why is it important to foster a global approach to digital citizenship?
- What are the most important considerations when developing a professional personal brand? Or supporting students to develop their personal brand? What is your school doing in this area?
Your personal and school reputation. Fostering good digital citizenship as a professional is about ‘looking good online’. When your Global connections find your digital footprint, you and your school are being judged.
- What do you see as typical challenges within a school when balancing ‘educational networking’ with ‘social networking’?