After viewing The Social Media Revolution 2017 (Long Doggers, 2017), it had come to my attention that five digital trends have emerged with regards to the way people engage with digital platforms.
1 – News will now find users 24 of the 25 largest newspapers are experiencing record declines in circulation
2 – Brands and products will now find users
3 – 80% of companies use social media for recruitment
4 – Content is saved on SNS – What Happens in Vegas stays on social networking sites
5 – Wikipedia is as accurate as the Encyclopaedia Britannica
These trends have implications for a user’s individual (private) and organisational (public) spheres; with the driver of these trends? User data. Broeck, Poels and Walrave (2017) outline that this data is considered a business asset and allows advertisements and news publications to target or ‘find users’. The line between a user’s private and public data requires time to read through and identify within a term and conditions or user agreement document. Aymerich-Franch (2015) defined privacy as the selective control of access to one’s self – although in an age of cookies and trackers the use of the word ‘selective’ is used loosely. Van Dijck (2013) states that users are engaging in SNS by bartering their privacy for the accumulation of social capital.
In an information revolution, organisational information policies are essential to ensure the safety of employees and business assets. But as an individual, it is essential to also be informed of the ‘rules of engagement’ in an information revolution and develop one’s own set of information policies that address an informed sense of ‘digital’ values. In a world where word of mouth can is now replaced by ‘world of mouth’ (Long Doggers, 2017) the potential for online utterances to go viral and have effects on individual and organisational reputations and brands, the need to address information policies has never before required such immediate attention.
Organisational policies must evolve with the trends outlined in The Social Media Revolution 2017 (Long Doggers, 2017). These policies must be constructed to ethically and legally meet the information needs of the organisation and employees within. Whilst Web 2.0, Social Networking Sites and ubiquitous internet access have made a lasting impact on the nature and agility of information within an organisation, individuals have an obligation to ensure that their own digital footprint is addressed and reviewed to ensure their private and public spheres are not negatively impacted.
Aymerich-Franch, L. (2015). Social Media in Higher Education: Examining Privacy Concerns among Faculty and Students. In V. Benson, & S. Morgan (Eds.), Implications of Social Media Use in Personal and Professional Settings (pp. 1-24). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-7401-1.ch001
Broeck, E. V. D., Poels, K., & Walrave, M. (2017). A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads. American Behavioral Scientist, 61(7), 653-671.
Long Doggers. (2017, January 12). The Social Media Revolution 2017. (Video File). Retrieved 12 May 2018, from https://www.youtube.com/watch?time_continue=146&v=PkPrZbI5C3k