1. What type of content does this organization tweet (and retweet)? Describe some tweets from the feed that are of particular interest to you.
For this blog post, I viewed the Australian Curriculum and Reporting Authority (ACARA) twitter feed. For this post, I decided to view this feed through the lens of Burkhardt’s (2009) four categorical reasons for libraries to engage with social media.
ACARA has three key responsibilities in education: National Curriculum, National Assessment and Reporting. Looking at the Twitter feed from a communication perspective – ACARA’s three key responsibilities are well represented. The feed is populated by Tweets on a new My School website (Reporting), students completing a NAPLAN Online practice test (Assessment) and resources that can be used in the classroom to support teaching the effects of bullying (Curriculum).
Respond to Positive/Negative Feedback
ACARA clearly reply to Tweet mentions that are comprised of benevolent and more direct requests that could be best described as demanding. Clearly ‘…recognising them and show that you’re interested in and care about their opinions.” (Burkhardt, 2009).
ACARA has a number of job available that have been advertised on the feed, along with a new My Schools website that is now available to the public.
Understanding Users Better
ACARA not only are replying to tweets but also retweeting work of teachers and affirming the work of educators that clearly supports the three responsibilities in national education.
The ACARA twitter feed clearly meets the four criteria outlined by Burkhardt (2009). The numbers of tweets per month are clearly correlated with Australian school terms with school term months having in excess of twenty tweets compared to the summer holiday months averaging eight.
2. What is the target audience of this Twitter feed?
The target audience of this twitter feed is clearly education stakeholders. Educators, educational leadership, parents and to a lesser extend K-12 students. The reasoning for this assessment is clearly based on content within tweets and the purpose of ACARA.
Burkhardt, A. (2009, August 25). Four Reasons Libraries Should be on Social Media. Retrieved March 14, 2018, from http://andyburkhardt.com/2009/08/25/four-reasons-libraries-should-be-on-social-media/