ASU’s Library Minute and Use of Social Media

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Whether every individual believes it or not it cannot be denied that the responsibility of the flow of information and connecting individuals to information has been a responsibility and chief purpose of libraries long before Web 2.0 technologies.  These technologies provide a way to continue the relevance of libraries as places and spaces for connecting users with the information and resources they require.

One way that Arizona State University Library has chosen to advocate their relevance is through the use of one minute video clips using the You Tube channel to create their own channel.  The benefits of these clips is that they are a terrific way to market their library as an information provider that is interested in their users and as such are keeping up-to-date with the current digital trends.  They promote their location, the services they offer and useful tips in mobile device use and security.  They are short enough to keep the user interested and have just information to pique a user’s curiosity.  It is interesting that the clips with the highest number of views are those where the user may need some information on how to use the library catalogue and how to contact a librarian which could infer that users still want to connect with information via library spaces.

Retrieved from: https://www.youtube.com/watch?v=iNe6yBSaORc

Other forms of social networking that the library uses is that of Facebook, Twitter and Instagram.  These social media platforms assist the library in getting library news out quickly to their patrons and allows for regular updates about short term news and use of the library.  While the You Tube channel needs preparation, organisation and staff who are skilled in collaboration and creation of videos, Facebook, Twitter and Instagram allow for quick posting of news and events.  The user then has the choice as to which platform they feel the most at ease in using in order to connect with the library.

The other social networking technology that ASU Library uses is the use of a blog.  The advantage of the blog is that it is attached to the website and provides more detail than Facebook or Twitter whilst still providing regular updates of events and collection management details that may affect the users.  It is interesting to note that there is no comment feature on this blog to allow the user to share their voice.  Is the feedback only provided via Facebook and Twitter?

This library is definitely making connections with their learning community and recognises that the learning community extends beyond the locale of the physical campus and that some students or interested members may only have access online.  It addresses the need to be accessible at the convenience of the user.

 


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